Being in business is not a game

I hope you enjoy running your business. I know I enjoy running mine. Business should be fun and give pleasure and a sense of achievement, as well, of course, as making money.

It might come as a surprise to some of you that there are people who just play at business. They enjoy what they do and may have a special talent. However, somehow they are easily diverted and want to do too much. They may want to dabble in some other activity which means they do not have the time to devote to their main business, which is of course their main source of income. They may decide to go on an extended holiday or take a sabbatical. Now that is OK if they have other good people to “look after the shop” while they are away, but often a small service business is about the person, and clients buy the business owner as much as the service they provide.

Customers or clients of a business like that need to feel special, to talk to the owner. Indeed the owner should keep in touch, check how they are if they have been quiet and generally give them a feeling of security. If the business owner is not always available or even goes away for a couple of months or half a year, the customers or clients will find someone else. What’s more, they won’t come running back when the owner returns.

So if you have a business which is all about you, your personality and your talents, you need to take care of your business and be there when needed. That applies whether you offer commercial photography, graphic design, Swedish massage or hairdressing. Look after your clients and give them continuity, because if you don’t they will feel neglected. You will lose their trust and probably won’t get them back again.

We are all entitled to have fun, but business is not a game; it is deadly serious.

(C) Jon Stow 2010

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