Flirting with prospects and with clients and customers

I talk to many different business people, whether it is when I am out networking, on-line, or in dealing with my clients and prospects, or indeed when I am someone else’s client. From a consumer point of view generally I get a good service, but that is partly because I seek it out in getting recommendations before I engage a business to do something for me.

Occasionally, though, I hear of stories or experience myself a very disorganized business. It does seem that there are those who take on too much, promise loads and have not worked out when they have time to deliver. Of course if demand is there, it is sensible to take on an employee or two, or if the need is anticipated to be short term then the answer is to take on a recommended contractor for the duration. Some people do not have the courage to grasp the nettle and delegate, or do not know when they do not have the ability or skill to deliver what is required.

There are those in business like moths flying from one light to another. They flutter round one project, and before they have seen it done they fly off to another. They never get anything finished, they never respond to customers’ questions about progress and they never organize themselves to make serious money. In the end they will get a poor reputation and their business will fail.

We all like the bright lights, but instead of spending our time fluttering around them we need to keep our feet on the ground and use our heads rather than our imaginary wings. The wings are great for dreaming but first we need to be successful to realise our dreams.

Have you met a business fluttering aimlessly, trying to please everyone but failing to deliver?

© Jon Stow 2010

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