Why we need to take an outside view in business

I am in a reflective mood. I am coming to the end of an engagement helping a client; an engagement which should not be ending. This is not just because obviously an income stream will stop; I have other clients. It is that there is so much more I could do for them which they just cannot see, being such an introspective inward-looking business.

I started with this client when their firm was experiencing extreme pain due to loss of (mainly) staff but also internal disputes. My few months there have alleviated the pain and now they feel much better. However, they do not seem to realise that so far we have just dealt with the symptom and we need to cure the illness so that we do not have another bout of sickness in six or nine months time. Treatment would not be difficult if they allowed me to help. I could cut my time with them by 50 to 75%. It would not be a costly experience for the client and my work would pay for itself many times over.

I have the advantage of being an outsider able to look at the whole business rather than being an inside navel-gazer, not able to look very far, and certainly not able to look even at what competitors are doing. I can see a lot more; I have the perspective of distance and height to see the whole picture, and I wish I could persuade them as to what they need to do. I do not need to do it for them; they need a corporate exercise regime, which is why I would only need to see them occasionally in the role of a “personal trainer”; just a visit to keep them on track.

All this has made me think that I too need an outside perspective on my own business. Maybe I cannot see my wood for the trees. In the next month or so I will be having a check up from a outsider on all my marketing and probably on the whole way I approach my business.

What will you be doing that is different to help your business be better, and do you agree that asking a suitable outsider to look at your business may be what you need?

© Jon Stow 2010

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  1. […] I have by asking for an outside opinion on what I am doing; taking my own advice. I am taking my own medicine as promised and ignoring the voices at the back with their shrill […]

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