Hitting the spot and pulling the heartstrings

Civil Rights March on Washington, D.C. closeup...

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We all need to give our clients and customers a compelling reason to buy from us. We have to be different from the rest and match exactly what our prospects think they need.

Match.com has a great advert which exactly expresses the need, and if I were in the market I would be at the head of the queue.

Why? Because:

  • If you are young and lonely, the ad is utterly romantic, every boy and girl’s dream of meeting the perfect partner.
  • If you are an oldie like me, it recalls what we once were. My crowd wanted to be like Bob Dylan or Joan Baez or Paul Simon or Joni Mitchell. We went to music shops and messed around with acoustic guitars and bought sheet music of our favourite singers’ songs.

Emotion is what drove us and emotion is what drives sales.

This is the short UK version of the ad. I un-mute the TV when this one comes on. There are longer variations if you browse, but just enjoy…

Click for ad… Match.com

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