Taking our business lives seriously

Be nice to your customers!

Playing at business

You may think the title states the obvious, but some people don’t use their heads. They take short cuts in their work, such as the carpenter who does a quick botch job, or they take long holidays and wonder why their business income falls and they are broke. It would be hard to believe for most of us, except it happens. Not attending properly to customers’ or clients’ needs means they will go elsewhere.

Doctor Doctor I feel like a pair of curtains. Pull yourself together!

If those slackers, because slackers they are, don’t pull themselves together and offer proper consistent reliable customer service rather than indifference and shoddy work, their businesses will suffer. In so many ways it is easy to make the change. I don’t understand how there can be such people who must rely on the next mug to sign up because they don’t keep their customers for long.

Don’t neglect the marketing

‘Doctor, doctor, people keep ignoring me.’ ‘Next please!’

It is no good setting up in business and not marketing. It is much better to make sure that everyone knows about you. You have to be visible. We know there are people who don’t market, but that is when they are so established and offer a great service or product. They get brilliant and deserved referrals.

If you have a new business or one quite young, that won’t work because you have no track record. Otherwise no one will know you are there. Get out there and market, and if you don’t know how, find someone with experience to help.

Make sure you are taken seriously

‘Doctor, doctor, there’s a strawberry growing on the top of my head.’ ‘I’ll give you some cream for it.’

Some people trash their businesses at meetings or networking event by talking too much and not managing their reputations. It is even worse on-line, so everyone needs to watch what they say on Facebook, in on-line forums, in their blog, or even in a thoughtless email. Google is our friend generally, but our enemy with our careless talk because it will come back to haunt us.

Reputation is the most important asset we have in business. Do you know people who are careless about their main source of income?

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