About a month ago, one of my clients asked for a special consultation. She wanted to discuss how her plans for the future and change of lifestyle would affect her tax position. I knew that she would also need some financial advice, which I am not qualified or allowed to give.
I printed off details from their websites of two very nice financial advisers whom I know well, and took them with me to my client. When she saw these and I spoke about both advisers, my client was immediately drawn to the lady who had obviously had her on-line photo taken professionally. It is a good photo, my friend looks sympathetic, which she is, and she obviously had her nose in front of the “other guy”.
The “other guy” I had thought of is as easy to talk to as is the lady, but did not have a photo. I said to my client that I wanted it to be a fair competition as to whom she chose, so I would find a photo of the male financial adviser. When I got back to the office I did manage to find a portrait, but it was self-evidently a “selfie” taken in the office, there was no smile and he looked rather stiff and self-conscious. I could find no better photos of him.
As promised, I emailed my client the photo of the guy, but really, I knew it was “no contest” as my client was bound to choose the lady with the nice smile in the smart business suit, as opposed to the stiff chap with the open-neck shirt and the braces (= suspenders in the USA).
Now I admit that my non-business Google+ photo is a selfie, but that is non-business and I am smiling. My business portraits are professionally-taken and up-to-date. Without plastic surgery I cannot improve my look any more.
It really is not difficult too appear professional, smart and business-like on your website by using a good photo. People do choose based on appearance and if you look untidy or uncomfortably posed you fall at the first hurdle in getting a new client, and you will not even know!
This is one of those posts where we think about people who live in glass houses, but I am risking it anyway.
Do you think your photo costs you business and money?