We have been having some building work done. Having no experience as a builder’s customer, I thought somewhat naively that once they started on the project they would keep going steadily until they had finished. Not so!
What happens is that one day some guys turn up and do some work. They may be present for one day or a couple of days and then they disappear and we hear nothing for a few days. It is so unsettling. Now we ask each afternoon if the guys are coming the next day, just so we know. Otherwise they may just vanish for a period without telling us.
Imagine if most of us carried on like that. Suppose our clients did not hear from us for long periods and they did not know whether or not we were working on their project from one week to another. Soon we would have no customers at all. The word-of-mouth which brings us clients would soon lose us many prospects. We would be out of business.
Thank goodness most of us do not run our businesses like these builders. However, if I had needed a reminder about prompt delivery and keeping my clients in the loop, this was certainly it. Good grief!