Category Archives: marketing

Do I deserve to be whipped?

Out and about I am about on social networks mainly for marketing purposes. At least that was how it was in the beginning. However, having built relationships on-line, some become friendships on-line or off-line. I enjoy discussions in various forums, … Continue reading

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Amateur emails addresses and unbusinesslike appearance

Starting in business we are eager to get our telephone number found and to have all lines of communication open. After all, what we need is customers, and if no one can contact us we will not get any. Right … Continue reading

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Last chance to buy! Last chance to register!

Do you get those annoying emails saying either of the above? How often can you remember having had a previous email offering you the same opportunity? You probably didn’t. The sender is trying to make you think you are going … Continue reading

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Social media imprint and reputation

Trolling As I use social media for marketing I think carefully what I say when in business mode. I think most people do who interact on-line in a business context are quite careful. However, that doesn’t mean everybody. It is … Continue reading

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The Marketing Apple

  Taking a bite Some people get really upset about Apple, so much so that when a writer gives his take on why Apple is so successful in marketing their products, commenters immediately take it as a criticism or bashing … Continue reading

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Adding value by business blogging – a personal view

  Why? People ask me why I blog. Those who don’t, and probably don’t read other people’s blogs ask that question, usually followed with “I don’t know how you find the time”. I am not the first to talk about … Continue reading

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Business partnerships and collaborations – Part 1

It can be lonely being in business on our own. We might want to work with someone else. Maybe we have met someone and dreamed up a great idea for a business, or perhaps a great product. We have that … Continue reading

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Social media marketing and influence

Too much information We all get deluged with everyone’s ideas of how to use social media for marketing, with many emails from various “experts” telling us what to do. We can all use tips, but there is no clear template … Continue reading

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Delivering the goods

A lot of people who don’t have a business think that there isn’t a difference between a large one and a small one except in scale. But managing and running a small business is nothing like big business. I have … Continue reading

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Don’t turn your back on me

Have you ever been networking and come across one of those little groups who are closed off? Maybe three or four people who are having their own meeting within a meeting and will be darned if they talk to anyone … Continue reading

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