Category Archives: marketing

My thanks to Zig Ziglar

Posted on November 30, 2012 by Jon Stow

Zig Ziglar died this week. He was described in a report in his local Dallas newspaper as a motivational speaker. Yes, he was that, but to most of us who have read his books he was the guy who taught … Continue reading →

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Content marketing versus selling, in the flesh or on-line

Posted on November 26, 2012 by Jon Stow

  Death of a Saleswoman I was at a business show the other day and saw that a well known software company was running a presentation entitled “How to increase revenue into your practice”. Naively, I thought that this would … Continue reading →

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What we can learn from big business and multi-nationals

Posted on November 23, 2012 by Jon Stow

Set aside the criticism Multinational companies have been much in the news recently over their tax arrangements. This is not the place to discuss those, but as we have heard so much criticism of Amazon and Starbucks amongst others I … Continue reading →

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An Innocent in Social Media Marketing Wonderland

Posted on November 8, 2012 by Jon Stow

  `You might just as well say,’ added the Dormouse, who seemed to be talking in his sleep, `that “I tweet when I sleep” is the same thing as “I sleep when I tweet”!’ At least that is what the … Continue reading →

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The trouble with referral networking

Posted on October 18, 2012 by Jon Stow

A colder climate Given that there are so many groups, not just the breakfast meetings, referral networking is hard work. As we said, there is a lot of dilution with people being torn several ways. The recession has brought more … Continue reading →

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The trouble with breakfast networking

Posted on October 15, 2012 by Jon Stow

Sleepy time A few days ago I went to breakfast networking meeting. It is several months since I last went to one and I wondered how I used to get up every week at such an unearthly hour to get … Continue reading →

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Names you shouldn’t call yourself

Posted on September 13, 2012 by Jon Stow

It is no secret that I don’t like the term “social media expert“. You can’t be an expert on a vast subject and know everything that is going on. You have to be a specialist in some areas, know how … Continue reading →

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Sales and marketing and the butcher’s apostrophe

Posted on September 2, 2012 by Jon Stow

It is always dangerous to write about grammar, spelling and punctuation. We all make the occasional mistake. In writing a blog post like this we’re all allowed the odd contraction (see?) to be more conversational than we might be in … Continue reading →

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Showing us the way with enthusiasms

Posted on August 13, 2012 by Jon Stow

  The long and winding road Do you sometimes look over your shoulder and wonder how you got where you are? In terms of learning our personal and working lives become inter-twined. Always along the way there are people whose … Continue reading →

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On-line networking when you don’t see the wood for the trees

Posted on August 2, 2012 by Jon Stow

The numbers The other day I saw in my Twitter stream a conversation between two people I know moderately well, and like too. I don’t want to offend them if they read this, but one said she had increased her … Continue reading →

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