Breakfast referral networking and gaining trust

When I started out running my own business I was lucky enough to be recommended to join BNI. In terms of business, it was not a huge success for me mainly due to local reasons, but it was great training for much more successful breakfast networking later; successful because I have met great people and won more business.

Networking for business involves getting to know other business owners and gaining their trust. We know that if we can help others to find business we will get referrals back. It is not always something that works instantly. We may have to wait for business to come to us because gaining trust takes time. Once we are part of someone’s network, they will think of us when talking to people they know who need a product or service we can provide, and they will refer us only when they have learned to trust us not to embarrass them.

Breakfast groups have the potential to become very tight-knit with true bonds between the members meeting every week. As we learned in BNI, attendance is important to gain that trust, and so it should be.

Why wouldn’t we want to have a weekly meeting with our sales team, for the breakfast referral group is our sales team? It is the most important meeting of the week and we should arrange our other appointments with clients and prospects around attending our breakfast meeting.

If attendance once a week at your breakfast meeting is not that important to you, you just don’t get it. But you do, don’t you? What do you think?

© Jon Stow 2010

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