Category Archives: Sales

Losing sight of the sale

Posted on October 11, 2012 by Jon Stow

Eyeing the prospective customer I went to the local optician a couple of weeks ago. I had the usual eye test and photos taken of my retinas, and all was fine, except I needed to have my prescription changed. That … Continue reading →

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Do you really have a business? Part 3

Posted on September 3, 2012 by Jon Stow

Putting all your eggs in too small a basket Leisure renting is popular. Those who know me better are aware that I have an interest in let property. There is quite a boom in buy-to-let even in these difficult times. … Continue reading →

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Sales and marketing and the butcher’s apostrophe

Posted on September 2, 2012 by Jon Stow

It is always dangerous to write about grammar, spelling and punctuation. We all make the occasional mistake. In writing a blog post like this we’re all allowed the odd contraction (see?) to be more conversational than we might be in … Continue reading →

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Last chance to buy! Last chance to register!

Posted on July 12, 2012 by Jon Stow

Do you get those annoying emails saying either of the above? How often can you remember having had a previous email offering you the same opportunity? You probably didn’t. The sender is trying to make you think you are going … Continue reading →

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The Marketing Apple

Posted on June 25, 2012 by Jon Stow

  Taking a bite Some people get really upset about Apple, so much so that when a writer gives his take on why Apple is so successful in marketing their products, commenters immediately take it as a criticism or bashing … Continue reading →

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Lucky or what?

Posted on May 24, 2012 by Jon Stow

  Lucky, lucky, lucky In business as in so many contexts, we hear others say “Some people have all the luck”. Well, is that so? Are some people just lucky or is it something else? What is luck? Is it … Continue reading →

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Selling yourself short

Posted on May 17, 2012 by Jon Stow

  Over-delivery As I said the other day, restaurants so often show the best and worst examples of how to do business, all in an hour or so. On our recent trip away, my wife and I visited another bar-restaurant … Continue reading →

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Contracts and common sense

Posted on March 29, 2012 by Jon Stow

We all love to have new customers, clients or whatever we like to call them. It is good to sign up someone new and begin what we hope will be a great relationship. Of course we do have to “sign … Continue reading →

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Small businesses making the difference

Posted on March 15, 2012 by Jon Stow

Is your business just like the one down the road? If it is that might be why you are struggling to keep afloat. In the good times you might get away with surviving. In the harder times we are in … Continue reading →

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Doorstep selling in the twenty-first century

Posted on March 5, 2012 by Jon Stow

These days I mainly work from home though obviously I go out to visit clients and those who are providing me with support services to help me run my business. One of the hazards of being home-based is being “doorstepped” … Continue reading →

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