Run too fast, fly too high

Janis Ian and me

Many successful people in business are prepared to take risks, which is why they get ahead of the game. I admire some who have take calculated risks to be a huge success. I guess Richard Branson would be one example of someone who stuck his neck out. Very often he has taken risks with finance and burrowing. Sometimes he has come to grief, but has had enough to fall back on. With the huge empire and brand he has, you have to admire his courage.

Sir Richard has always shown a certain prudence, though. He has never obviously put all his business interests at risk.

When I am out for my evening walks, especially on Friday and Saturday evenings, I have to take added risks in crossing the roads because of the boy racers; those driving at excessive speeds over the limit. They don’t worry about the statistics.  The adrenalin takes control and they take risks. So many more come to grief in the age group 17 to 24 than in any other age profile.

There do seem to be people who are the equivalent of those drivers in running their businesses. They take excessive risks. They do not consider the consequences of their actions down the line. They try to expand too fast, and they borrow money in order to do so.

Nowadays the banks appear reluctant to lend too much, and are very risk averse, yet somehow they allow businesses to borrow through credit cards at very high rates interest, with APRs well over 20% when in the UK our bank base rate is still only one-half of one per cent. At a certain point the high interest takes its toll in terms of cash flow, or absurdly in some cases, they make a decent profit and borrow so much against their success that they cannot pay their tax. And so the walls of the business come tumbling down either because the banks / credit card companies or indeed the tax authorities want their money, but the business owners have spent it on more assets which are not readily convertible back into cash.

As usual it is all down to planning. If you fail to plan…

There is always a temptation to try to fulfil as many orders as possible no matter what. It is very easy to overstretch both in terms of resources and in terms of finance. If we have a resources problem only we can pull our horns in and manage what we are able to deliver. If we are over-committed on finance and borrowing we can lose everything by running too fast, and trying like Icarus to fly to high.

Do you know anyone who has flown too near the sun?

Here is a video with Janis Ian about running too fast.

Click here if you can’t see it.

 

 

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What the BBC can teach us about management and team work

BBC Broadcasting House, Portland Place at the ...

BBC Broadcasting House, Portland Place at the head of Regent Street, London (Photo credit: Wikipedia)

The Head Man (Director General) at the BBC, George Entwhistle, resigned not because he made an error of judgement but because his management or his employees did not keep him informed about a major mistake they had made. He then looked foolish because he had not seen what was reported through other media including both the press and Twitter. A man who seems not in control has to go. He might very well be able to take control, but he has lost the confidence of the customers and his staff.

These sorts of disasters can happen in small businesses too. It is so important if you are the person at the top that you are approachable. For that to be so, your employees have to feel part of a team and to belong. They have to know you and to like you. Then it will be easier for them to tell you what you need to know, which will include the bad things as well as the good things. They need to be able to tell you anything, without fear that you will be angry.

As long as there is communication between you and your workers, and as long as you keep them informed as well as they keep you informed, there should be no disasters and no problems that can’t be managed. Of course that requires mutual respect, and from your side that requires you to be fair and to listen to their feedback, critical and general.

Do you manage a successful team?

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An Innocent in Social Media Marketing Wonderland

 

English: The Mad Hatter, illustration by John ...

English: The Mad Hatter, illustration by John Tenniel (Photo credit: Wikipedia)

`You might just as well say,’ added the Dormouse, who seemed to be talking in his sleep, `that “I tweet when I sleep” is the same thing as “I sleep when I tweet”!’

At least that is what the Dormouse might have said nearly a century and a half on. I don’t know about you, but while I am very interested in social media, and indeed social media marketing, I don’t claim to know everything there is to know about either, but I do my best with the marketing bit and I try to learn from others. I buy in some help, mainly in the area of on-line learning. I also belong to various Facebook and LinkedIn groups, and follow the most interesting marketers on Twitter.

Many of the lovely people who run the various groups or whose pages I “like” send me marketing messages from time to time. I always like to know about new content. Who doesn’t? The content for so many is what sells their paid stuff. It is the same for me in that it is content which convinces people that I and my business are the right people to help them.

However it is a well known rule of Twitter that you do not sell, but you offer valuable content, with just the occasional “infomercial”. Otherwise you end up annoying people and being unfollowed, which is unfortunate if you hope that now and again a follower will buy from you.

So why is it that some nice people with huge Twitter followings and successful blogs in terms of visits seem to achieve this while sending out automated marketing emails and Tweets to their blogs morning, noon and night? It is not even as though most of it is new stuff. Some email me daily or overnight every night with the same content, over and over again.

I am inclined to unfollow / unsubscribe, and in some cases I have. However, I would like to know whether relentless pushing of the same stuff is effective in selling, and whether the mantra about not selling on Twitter is valid in social media marketing best practice?

I would love to know what you think because I am as confused as Alice was at the Mad Hatter’s Tea Party.

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Keeping your business safe – Part 2

English: Thomas Boylston to Thomas Jefferson, ...

English: Thomas Boylston to Thomas Jefferson, May 1786, Maritime Insurance Premiums (Photo credit: Wikipedia)

Keeping your cover

You are the boss. It is your business. But suppose you were not there for a week, or a month, or many months, or couldn’t work ever again. How would you manage?

I believe in insurance and I believe in common sense. Not everyone does believe in insurance. I know people who have been robbed, and people who have lost their possessions in a fire and they were not insured because they “didn’t believe in it”. For a small annual outlay they could have replaced what they had lost; of course not personal or family items of sentimental value, but at least stuff to help them get on with their lives.

So it is with business. Paid for insurance should cover:

  • Compensation when we are not able to work due to illness or accident.
  • Perhaps paying someone experienced to work in our place
  • Indemnity insurance in case our business is sued. We may have done nothing wrong at all but we might still have to pay lawyers fees.
  • Accident insurance in case anyone visiting us or working with us has a serious mishap.

Being sensible

Then there is the common sense insurance:

  • Have someone nominated who can step into our shoes if we are not there, and make sure they would be able to do so by briefing them “just in case”.
  • Keep as fit as we reasonably can. Go for a walk every day, go to the gym, eat sensibly. Take precautions.
  • Have a ‘flu jab every year.

There will be people who disagree with me because they still don’t “believe” in insurance or they have “heard” that people can get bad reactions to ‘flu jabs. Of course we cannot argue with those who won’t listen. Some would rather risk being broke when their business collapses because they were not insured. There are those who would rather risk being ill in bed for two or three weeks than have a ‘flu jab.

I am risk averse and not ashamed of it. I pay my insurance premiums. I have my ‘flu jabs. I would not want put at risk my clients and my colleagues by not being insured, and I would not want to give the ‘flu to my colleagues or to my elderly relatives who are most at risk.

Do you feel assured that you are insured?

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Keeping your business safe – Part 1

The high wire

Most small businesses rely heavily on the boss. That’s you and I. We may have great managers upon whom we can rely when we are away, but sooner or later, we have to be available to make decisions about the big issues.

However, accidents will happen, and therefore we need insurance, whether it is the sort for which we pay premiums, or our insurance is a common sense approach.

Safety nets

One of the hazards of running a small business (or should I say “challenges”) is when we are offered a really good project which is far too large or complex for us to do. It is beyond our current capabilities. We need to assess the risk to our business in taking that source of business on:

  • Can we do it comfortably by engaging another business as a partner, assuming that is acceptable to the client?
  • Is our insurance cover enough if the project goes wrong or if the client thinks it has? (We need to be covered for wrongful claims too).
  • Can we cope with the stress?

If we can say “yes”” to all those questions, then go for it, because it will be an exciting development and something to talk about in pushing our business forward.

If our answer is “no” to any one of those questions, then we can decline politely and respectfully, and still have the opportunity to make a great referral to a bigger business who may reward us then or later.

It is wonderful to get an exciting new client, but it is honourable and sensible to decline when we know we just cannot meet client expectations.

Have you ever bitten off more than you could chew?

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Enjoy yourself

Reflections

Isn’t it great to be happy? We cannot be happy all the time. Life can be difficult. We have family pressures and worries. We have business pressures too. No one has ever run a business where everything went right.

This past week I have been thinking how important it is to be happy in work. In my days as an employee I have had several periods when I was very happy. I felt liberated early on in my working career even as an office junior, because for the first time I was treated as a real person and not an irrelevance as I had been during my mostly rather unhappy education. It was great.

Later I had a magical few years working close to the London insurance market, and then again during my first job as a manager. Finally as an employee I has a very brief but enjoyable period working with someone who has this week fallen from grace in a rather shocking way. Although we did not part on good terms, I am truly sorry and at the same time grateful that I was allowed a time to know how good I was at what I did; even if it did turn out to be the last time I was able to have a job before passing the age barrier to getting another.

Bike time

The rest is history of course, because I got on my bike to start a business. I have had a lot of fun and still do. I could not work for anyone else now. Times were very hard at the beginning, and there have been ups and downs since, but we are still standing and the economy does seem to be better.

Relaxation

I have learned it is important to relax. I need to get out of the office, and I enjoy walking around our local countryside and across along the river. When I am outside, I get my best business ideas, my best ideas for articles and blog posts, and get to sort out solutions to difficult problems to do with business or otherwise. I don’t have to make an effort to think. In fact I do not dwell on sticky issues when I am out. I take in the scenery and surroundings and the useful thoughts just pop into my head, because I am enjoying myself.

My wife and I do take holidays as often as is practical, which is at least annually and sometimes twice a year. We are sometimes self-indulgent, but we only get one go at our lives.

It’s later than you think

An elderly couple to whom I used to speak sometimes on one of my local country walks no longer seem to be living at home. I don’t know what happened to them. Maybe they couldn’t cope any more. Perhaps one has died or maybe both. I know the old gentleman had run his own business, though mostly we talked about cameras and photography. I just hope he and his wife had fun.

Business should be fun. If it is, we run it better because we have enthusiasm. If business isn’t fun we need to sort ourselves out or run a different business which is fun.

My old biology teacher used to say “Are you happy in your work?”. Well, are you?

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Jealousy will get you nowhere

English: envy- 7 deadly sins

Envy- 7 deadly sins (Photo credit: Wikipedia by Alm25)

Envy is one of the seven deadly sins. Unfortunately it seems to drive much of our modern culture. It is damaging and it detracts from objectivity.

In business, envy has no place. Some suppose many whom they see as their competitors being more successful than they, and waste their energy with jealousy. That is a very negative emotion and certainly will not help their profits.

If your rival down the road is doing better than you, there must be a lesson to be learned. Have a look to see what they are doing better. How do they market their business? How do they source their products if they are in retail? How do they manage their overheads? All these questions are likely to be quite easily answered with a bit of research. Perhaps you can ask the business owners.

I have a different philosophy towards others in my business. I do not see them as rivals. With small businesses there is generally plenty of the cake for everyone just as long as we know the routes to our customers.

Treat your “competitors” as friends. Most will be willing to help if you are struggling. After all, unless your premises are next door to each other you hardly have to fight for footfall.

Listen to others and see what you can learn. I am sure you do. It is a shame for those who complain about others but never change their ways. We can be our worst enemies, especially when we let jealousy get in the way of our objectivity.

Do you know any green-eyed monsters in your business sector?

 

 

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All we have in business are our client relationships

A view for a valued client

Most of my clients are with me a long time. We get to know each other quite well, at least as far as professional relationships are concerned. That is why I have been very sad that three of my older clients have died this year. Two had been in poor health, and the other seemed hale and hearty when he visited me only a short time before he died rather suddenly.

It is always a shock to lose people we know, even if they are not close friends or relations. The deaths of my clients, all of whom I liked very much and got on with very well, have been a stark reminder that in business as in life, it is people that matter far more than money or material things. Of course good clients help us to have what we need to live a decent life, but business would be miserable without the friendship that it brings.

So I will miss my older lady client, and the two older gentlemen, for that is what they were; and one with such an adventurous life I never knew about until hearing a eulogy at his funeral. And I will remember them.

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The trouble with referral networking

Where do I start?

A colder climate

Given that there are so many groups, not just the breakfast meetings, referral networking is hard work. As we said, there is a lot of dilution with people being torn several ways.

The recession has brought more difficulties into the referral networking arena, because there are lots of people who have started new businesses having come out of employment. That is absolutely brilliant is some ways, or should I say admirable? It was what I did ten years ago. However, ten years ago there were not crowds of people suddenly in the market and looking to sell their skills.

As a new business, if you are really struggling to get work, you have no track record. That means you have few or no recommendations and I don’t know whether you are any good. It also means I would be wary of referring you because when I refer anyone, I am putting my own reputation at stake. I may know other businesses who do the same thing you do, and because they are established I know whether they are worthy of recommendation.

With a little help from your friends…

Someone who has had no business yet has to rely on longer term friends to get work, be able to give a reference from a former employer, or has to take a punt with advertising. I cannot recommend an accountant I don’t know to be good, or a printer or a plumber or an HR specialist. I may meet a web designer when out networking, but I know lots of those and I already know good ones because their work is out there for all to see..

Much more than it was ten years ago, the future of networking is more distinctly on-line, or it seems to be. In some ways it is easier to build relationships there. Quite often one “sees” people more often there. I have referred people on Twitter and have been referred, leading to some decent business.

Has the world changed?

Local referral networking seems too hit-and -miss now, by which I mean that there are more worried people without business bouncing between one networking group and another, and who don’t understand how you have to give first in order to receive. Referral networking works through genuine relationships. There are too many networking butterflies.

Do you get business through networking? Is it through on-line social media or is it though old-fashioned meetings? Is it a mixture of the two?

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The trouble with breakfast networking

An English breakfast

An English breakfast (Photo credit: Riggwelter via Wikipedia). Hold the beans, please!

Sleepy time

A few days ago I went to breakfast networking meeting. It is several months since I last went to one and I wondered how I used to get up every week at such an unearthly hour to get to my breakfast networking group. I now seem to have a job staying awake if I have to get up at crack of dawn or even before.

Just the same I have a long history of breakfast networking. Nearly a decade ago when I first started out with my own business I joined BNI. There were very few breakfast networking groups then.

Halcyon days

I enjoyed BNI and although in my sort of business I didn’t get dozens of referrals unlike the florist who benefited from the “desperation referrals”, I did pick up some useful business, and most importantly one great referral which kept my wife and me out of the poor house.

BNI was good for me. Most of the members were fairly new business owners, but one of the important rules was that we were supposed to refer a particular type of business to a member of BNI rather than a business owner we knew elsewhere. We were not supposed to belong to any “rival” group. There was also some quality control via the membership committee in that they followed up on referrals and made sure that if we got business we delivered the best service we could. I am sure we did in the group, being mindful of our own reputations.

Being a member of BNI was not cheap in terms of upfront outlay. With joining fees, annual membership and the meeting costs including breakfasts we paid out about £1,400 (S2,200 in today’s money) or so in our first year and £1,000 annually thereafter. It was worth it though in terms of business.

Falling from grace

I enjoyed BNI while it lasted for me. However even an easy-going chap like me ultimately fell out with the franchise owner. Never mind.

In more recent years I enjoyed other breakfast groups. I have been a serial (not cereal) breakfast networker. I even ran a group for a while, but nowadays there are so many groups meeting at 7 or 8 o’clock in the morning. Unlike the group I ran, most are not run on the BNI principle of exclusivity where there is only one of each type of business in the same group.

There are also many “free” groups which do not even have formal membership. This means that people tend to belong to a number of groups and are torn between members of different ones when it comes to referrals. Maybe they are so confused they never give any and forget the important tenet of networking, which is helping others.

In my most recent breakfast networking I did not find it very profitable. I met some nice people, but because of the sheer number of groups and divided loyalties, I think the age of profitable breakfast networking is over. Except maybe for those who swallow hard and stump up for BNI.

I would love to know what your experience is as a current or former breakfast networker? Does it still work for you?

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