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Tag Archives: planning
Why we should not always take the easy way in business
If you are as lucky as I am, you will enjoy your work and running your own business. We have at least some control of our destiny even given the trials and tribulations of the economic downturn. However, I was … Continue reading
Posted in Business planning, Customer relations, management, marketing
Tagged Add new tag, client, customer, Get-rich-quick scheme, management, marketing, networking, planning, practical, responsibility
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Why your brand and your USP are important
Have you ever been confused by a marketing message or an advertisement that seemed out of place with the product? I believe that when we market our business by whatever means, we need to keep our product or service clear and distinct. Continue reading
Posted in Business planning, Customer relations, marketing
Tagged advertising, brand, branding, clarity, distinction, marketing, planning, practical, product, prospect, service, usp
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Jam tomorrow?
Do not plan for work you do not have beyond knowing that you could do it, and never stop marketing to make space for work you do not have yet; in fact, never stop marketing. When you get more clients who have signed on the dotted line, then you can resource the work. Continue reading
Posted in Uncategorized
Tagged business, jam tomorrow, marketing, planning, prospect, recession, support
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