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Tag Archives: Social media
Names you shouldn’t call yourself
It is no secret that I don’t like the term “social media expert“. You can’t be an expert on a vast subject and know everything that is going on. You have to be a specialist in some areas, know how … Continue reading
Posted in Business planning, marketing
Tagged expert, Marketing and Advertising, reputation, Social media
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Plumbing the depths and ruining a business reputation
Less than professional While I am talking about reputations, which I was the other day, have you noticed the comment threads on some of the professional websites? Often one can have a perfectly well-chosen and appropriate piece ultimately damaged … Continue reading
Posted in Business planning, Customer relations
Tagged reputation, respect, responsibility, Social media
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Social media imprint and reputation
Trolling As I use social media for marketing I think carefully what I say when in business mode. I think most people do who interact on-line in a business context are quite careful. However, that doesn’t mean everybody. It is … Continue reading
Social media marketing and influence
Too much information We all get deluged with everyone’s ideas of how to use social media for marketing, with many emails from various “experts” telling us what to do. We can all use tips, but there is no clear template … Continue reading
Posted in marketing, Social media
Tagged Klout, PeerIndex, small business, Social media, Twitter
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We are on Alltop
For those who don’t know, Alltop is an article and blog aggregator, bringing in content from news stations, newspapers, magazines, on-line articles and blogs. Alltop was founded by the great Guy Kawasaki. And now it includes On Our Bikes. To … Continue reading
Posted in Blogging, Business planning, Social media
Tagged Alltop, GuyKawasaki, marketing, small business, Social media
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Don’t turn your back on me
Have you ever been networking and come across one of those little groups who are closed off? Maybe three or four people who are having their own meeting within a meeting and will be darned if they talk to anyone … Continue reading
Social skills and small business marketing
I think we all know that social skills are important in our lives but not everyone has them. That is a problem for small business owners lacking in this area unless they are geeks with a must-have app. Most of us … Continue reading
Posted in Customer relations, networking, Social media
Tagged networking, small business, Social media
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You can lead a consultant to market…
Confession Here is a confession: I am a consultant. I am consulted about tax issues and I am consulted about business problems. Luckily my potential clients know where to find me. Luckily? Well, maybe not. I have to market to … Continue reading
Posted in Business planning, marketing, Sales
Tagged consultant, Google Analytics, marketing, Social media, Start-up, WordPress
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Careless talk costs business
One rule of business is “never rubbish the competition” because it creates bad feeling in your profession, you make your potential customers uncomfortable, and people wonder about your character. Something else we have to consider is careless talk about our … Continue reading
Posted in Business planning, Customer relations
Tagged Customer service, networking, reputation, Social media
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