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Author Archives: Jon Stow
You can lead a consultant to market…
Confession Here is a confession: I am a consultant. I am consulted about tax issues and I am consulted about business problems. Luckily my potential clients know where to find me. Luckily? Well, maybe not. I have to market to … Continue reading
Posted in Business planning, marketing, Sales
Tagged consultant, Google Analytics, marketing, Social media, Start-up, WordPress
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Can small businesses live off referrals?
In my work I talk to many small business owners, and on a daily basis. Some in professional services are doing pretty well without making any effort to market. This is because they provide their clients with reliable, dependable support, … Continue reading
Posted in Blogging, Business planning, Customer relations, marketing, Start-up
Tagged marketing, referral, reputation, small business, Start-up, Word of mouth
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Careless talk costs business
One rule of business is “never rubbish the competition” because it creates bad feeling in your profession, you make your potential customers uncomfortable, and people wonder about your character. Something else we have to consider is careless talk about our … Continue reading
Posted in Business planning, Customer relations
Tagged Customer service, networking, reputation, Social media
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Is knowledge power?
I have seen the expression “knowledge is power” a number of times in blog posts recently. Jim Connolly is correct in saying that knowledge is only effective when you take action. I believe knowledge is currency. It involves action, but … Continue reading
Posted in Business planning, marketing
Tagged Knowledge Management, marketing, planning
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King Canute and the future of business on the High Street
The Danish King King Canute, or Knut or Knud is best remembered for commanding the tide to stop coming in, either because he believed he was so powerful that the sea would obey, or because he wished to demonstrate to … Continue reading
Innovation, sacrifice and the job trap
Employee blues I was in the tax business a long time as an employee, and in the corporate world we were also in the “business advisory” sector. As someone who has run businesses for some time, I realise how … Continue reading
Common sense pricing
Value pricing Now we all know (I hope) that when we offer a knowledge based service we bill for value. So if you deliver a huge cost saving to a manufacturing business by helping it re-source its raw materials … Continue reading
Posted in Business planning, Customer relations, marketing
Tagged comparison, Customer service, pricing, value
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New Year business predictions – why we should treat them with caution
Clairvoyants Has your in-box suffered an influx of New Year predictions? Mine has. Some of the subjects are predictable of course: How will the economy fare? What trends will we see in the property market? Where will technology go? … Continue reading
Posted in Business planning
Tagged business plan, High-speed rail, marketing, planning, small business
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Advice, logic, principles and beliefs
Yes, business is tough at the moment, so it is hard to believe that some owners are making more obstacles for themselves rather than trying to make running their business more profitable and less stressful. Somehow people get ideas in … Continue reading
Posted in Business planning, Customer relations, marketing
Tagged help, Internet marketing, Marketing and Advertising, planning
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Why we must manage our business relationships carefully
“Almost all of our sorrows spring out of our relations with other people.” – Arthur Schopenhauer Certainly I think that we can bring misery on ourselves by bad behaviour which upsets others. The other day I was in a local … Continue reading