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Tag Archives: marketing
Can small businesses live off referrals?
In my work I talk to many small business owners, and on a daily basis. Some in professional services are doing pretty well without making any effort to market. This is because they provide their clients with reliable, dependable support, … Continue reading
Posted in Blogging, Business planning, Customer relations, marketing, Start-up
Tagged marketing, referral, reputation, small business, Start-up, Word of mouth
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Is knowledge power?
I have seen the expression “knowledge is power” a number of times in blog posts recently. Jim Connolly is correct in saying that knowledge is only effective when you take action. I believe knowledge is currency. It involves action, but … Continue reading
Posted in Business planning, marketing
Tagged Knowledge Management, marketing, planning
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King Canute and the future of business on the High Street
The Danish King King Canute, or Knut or Knud is best remembered for commanding the tide to stop coming in, either because he believed he was so powerful that the sea would obey, or because he wished to demonstrate to … Continue reading
Innovation, sacrifice and the job trap
Employee blues I was in the tax business a long time as an employee, and in the corporate world we were also in the “business advisory” sector. As someone who has run businesses for some time, I realise how … Continue reading
New Year business predictions – why we should treat them with caution
Clairvoyants Has your in-box suffered an influx of New Year predictions? Mine has. Some of the subjects are predictable of course: How will the economy fare? What trends will we see in the property market? Where will technology go? … Continue reading
Posted in Business planning
Tagged business plan, High-speed rail, marketing, planning, small business
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Small business is a life of hard knocks: discuss!
I wrote a little while ago about the tough economy and what might we do in the face of it. We can all write the best advice we can and we can try to take advice in a positive way. … Continue reading
Posted in Business planning, Customer service, marketing, Sales
Tagged Customer service, marketing, networking, planning
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Mud-slinging and reputations
Muddy waters Two people I am acquainted with (and you will find no clue here as to who they are) have had really bad things posted about them on other people’s websites. One has suffered mainly innuendo about his business … Continue reading
Posted in Customer relations, marketing, Social media
Tagged libel, marketing, on-line, reputation
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Well, maybe next year?
The title of this post reminded me when I just typed it of the song, “Send in the Clowns” from the Stephen Sondheim musical “A Little Night Music”. Yet sending in the clowns is what you might as well do … Continue reading
Posted in Business planning, marketing
Tagged A Little Night Music, help, marketing, planning, small business
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What information should we share with our customers?
A lot of businesses are very secretive about how they work and how they deliver their product or service to the customer or client. I suppose they like to think they are protecting their expertise or intellectual property by not … Continue reading
Posted in Customer relations, Customer service, marketing, Sales
Tagged communication, Customer service, Intellectual property, marketing, sales
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