Tag Archives: marketing

Giving the bad news

Posted on August 18, 2011 by Jon Stow

In my business one issue that crops up quite often is telling clients things they don’t want to hear. Not every business has that problem, but quite often I am called in to clear up other people’s mess. They have … Continue reading →

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Consequences

Posted on August 8, 2011 by Jon Stow

While we know that planning ahead is what we all should do, the reality is that many people don’t like thinking beyond the here and now. If they are having a good time, the future doesn’t matter – except it … Continue reading →

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Is your content out of your control?

Posted on June 9, 2011 by Jon Stow

In this world of social media competition, I worry that some people are not in charge of their content. As far as I am concerned, social media is (are?) not supposed to be competitive, but about having conversations and getting … Continue reading →

Posted in Blogging, Business planning, Customer relations, marketing, networking, Social media | Tagged , , , | 2 Comments

Hitting the spot and pulling the heartstrings

Posted on May 25, 2011 by Jon Stow

We all need to give our clients and customers a compelling reason to buy from us. We have to be different from the rest and match exactly what our prospects think they need. Match.com has a great advert which exactly … Continue reading →

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Come on, rabbit, don’t be shy!

Posted on May 19, 2011 by Jon Stow

Quite often when I am taking my evening walk, I pass a man of about my age scurrying back from the rail station. No doubt he is a City worker. He does not meet my eye and scoots past like … Continue reading →

Posted in Business planning, networking, Referral networking, Sales | Tagged , , , , , , , | 5 Comments

Why the personal touch is important in business

Posted on May 16, 2011 by Jon Stow

  Small businesses have a huge advantage. They know their customers. Large businesses don’t. Small businesses which become large businesses forget their customers. I wrote a while back about our extreme disappointment at our treatment by a veterinary practice.  Quite … Continue reading →

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Losing touch with reality in social media

Posted on May 3, 2011 by Jon Stow

I have been away for a while taking a holiday, or if you prefer, a vacation. I really needed to step back and it was great to do so. Due to my actually having a rest from normal in-front-of-computer activities … Continue reading →

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Short-sighted customer fleecing

Posted on April 7, 2011 by Jon Stow

I went to a meeting at a hotel the other day, which is one where my colleagues and I quite often hire a room. On this occasion we didn’t hire a room but met in the lounge. I didn’t actually … Continue reading →

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The Daily Culture Shock

Posted on March 21, 2011 by Jon Stow

If we use social media in our marketing, we can easily get distracted by the latest fashion or the latest scare story. It can all get very confusing. You know what I think of Klout and its ilk. I think … Continue reading →

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How much is a consultant worth?

Posted on February 24, 2011 by Jon Stow

Consultants and indeed anyone offering a service should think in terms of what value they can deliver to the client when making a proposal. How much better off will the client be at the end of the assignment or how much value going forward will the client benefit from? Continue reading →

Posted in Business planning, Customer relations, marketing, Sales | Tagged , , , , | 1 Comment