Author Archives: Jon Stow

Why we need to give our colleagues and clients a lifeboat

Posted on March 10, 2011 by Jon Stow

Here’s a funny thing The other day I wrote about leaving our clients and prospects in the air by not getting back to them at holiday times. I had intended to follow this with a piece about longer periods of … Continue reading →

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Why we should avoid giving our clients and prospects the holiday blues

Posted on March 7, 2011 by Jon Stow

We all need to have a holiday. Well, nearly all of us need one. If we have a small business it takes a certain amount of planning, just as it does to make sure we take leisure time during our … Continue reading →

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How we can raise our credibility as a small business in the service sector

Posted on March 3, 2011 by Jon Stow

There are actions we can all take to gain the credibility we need. Continue reading →

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Living our lives in public

Posted on February 28, 2011 by Jon Stow

I guess all of us who use social media tools and web applications are to a degree living a public life. After all, that is the purpose, isn’t it – to raise our profiles for marketing purposes? Continue reading →

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How much is a consultant worth?

Posted on February 24, 2011 by Jon Stow

Consultants and indeed anyone offering a service should think in terms of what value they can deliver to the client when making a proposal. How much better off will the client be at the end of the assignment or how much value going forward will the client benefit from? Continue reading →

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I’m gonna sit right down and write myself a letter

Posted on February 21, 2011 by Jon Stow

I’m gonna sit right down and write myself a letter And make believe it came from you Once upon a time Going through some old papers the other day I found a note I wrote myself a long time ago. … Continue reading →

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Be prepared to splash out

Posted on February 17, 2011 by Jon Stow

We all know that when we run a business there are certain expenses we must meet before we can even function. We have motor costs, office costs, insurance, software, hardware and so on. If we have any sense we choose the best options in each category It doesn’t necessarily mean the cheapest, but what fits us best. Continue reading →

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The Appointed Time

Posted on February 14, 2011 by Jon Stow

I have just had a poor experience because the owner mixed up my appointment for another date in the future. Continue reading →

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Cracking content marketing

Posted on February 10, 2011 by Jon Stow

Many small traders and especially consultants do not appreciate that they need to have a website. Some of course have great expertise in their field but are not web-aware. We know that these days when thinking of taking on a new supplier, so many businesses type the name into Google Continue reading →

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Rabbit, rabbit!

Posted on February 7, 2011 by Jon Stow

Image via Wikipedia I hadn’t intended to return to the subject of web influence but elsewhere on “the internet” there are people including quite well-known pundits telling us that we should be working on our Klout and PeerIndex ratings because … Continue reading →

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