Category Archives: Business planning

Why arrogance has no place in business

Posted on November 1, 2009 by Jon Stow

I have been reflecting recently about the danger of arrogance in our business lives. I think it can come to some people through complacency. They feel that they know what they are doing, they have been doing it a fair … Continue reading →

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Why your brand and your USP are important

Posted on October 22, 2009 by Jon Stow

Have you ever been confused by a marketing message or an advertisement that seemed out of place with the product? I believe that when we market our business by whatever means, we need to keep our product or service clear and distinct. Continue reading →

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Better to have a business plan than have your dreams shattered

Posted on October 10, 2009 by Jon Stow

I was shopping in our village this morning and found the butcher’s shop was closed. There was a notice in the window, presumably put there by the shop landlord, which announced that the shop owners had paid no rent since … Continue reading →

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