Category Archives: marketing

Common sense pricing

Posted on January 19, 2012 by Jon Stow

  Value pricing Now we all know (I hope) that when we offer a knowledge based service we bill for value. So if you deliver a huge cost saving to a manufacturing business by helping it re-source its raw materials … Continue reading →

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Advice, logic, principles and beliefs

Posted on January 12, 2012 by Jon Stow

Yes, business is tough at the moment, so it is hard to believe that some owners are making more obstacles for themselves rather than trying to make running their business more profitable and less stressful. Somehow people get ideas in … Continue reading →

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Small business is a life of hard knocks: discuss!

Posted on January 5, 2012 by Jon Stow

I wrote a little while ago about the tough economy  and what might we do in the face of it.  We can all write the best advice we can and we can try to take advice in a positive way. … Continue reading →

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Smile!

Posted on December 1, 2011 by Jon Stow

  Hospital soap If you have read this blog for a while you will know that I feel very much that lazy management can result in poorly run hospital wards, especially geriatric wards.  Currently my wife and I are visiting … Continue reading →

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Hard times and worse horrors

Posted on November 28, 2011 by Jon Stow

Small businesses are under the cosh in the UK. Our markets are very difficult. People don’t want to buy even when we can help them save money. I don’t sell answers which are not worth a lot more than they … Continue reading →

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Mud-slinging and reputations

Posted on November 24, 2011 by Jon Stow

Muddy waters Two people I am acquainted with (and you will find no clue here as to who they are) have had really bad things posted about them on other people’s websites. One has suffered mainly innuendo about his business … Continue reading →

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Well, maybe next year?

Posted on October 10, 2011 by Jon Stow

The title of this post reminded me when I just typed it of the song, “Send in the Clowns” from the Stephen Sondheim musical “A Little Night Music”. Yet sending in the clowns is what you might as well do … Continue reading →

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First the good news!

Posted on September 26, 2011 by Jon Stow

I went to a very informative and enjoyable business breakfast meeting the other day. The purpose of the event was to update local business owners and other interested parties on the development of Southend Airport or London Southend Airport as … Continue reading →

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Customer service is what makes us different

Posted on September 22, 2011 by Jon Stow

  Choices Our prospects need to differentiate between a huge number of offerings. How do they know to choose us? For small businesses it is often going to be through recommendation; referrals. How do we get those referrals? It can … Continue reading →

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Playing at business

Posted on September 15, 2011 by Jon Stow

I don’t think I am unique in believing that I should take seriously every activity which I undertake. This is whether I do it for fun or for money. I don’t pretend to be an expert in my hobbies. I … Continue reading →

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