Don’t miss a post. Have On our bikes delivered by email!
-
-
Recent Posts
Circle Jon Stow on Google+
Jon Stow Consulting Tax Blog- Jon Stow’s Ezine Articles
- Twitter is currently flying the fail whale
Blogroll
Archives
- September 2024
- September 2023
- January 2023
- June 2022
- May 2022
- April 2022
- March 2022
- July 2017
- May 2017
- April 2017
- February 2017
- January 2017
- November 2016
- October 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- December 2015
- November 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
Category Archives: marketing
The blog post that never was
Since I started blogging in earnest (and do you realise that there are over 200 posts here at On Our Bikes?) I have found that in writing down my experiences I have helped my own business thinking. It has also … Continue reading
Posted in Blogging, marketing, networking, Social media
Tagged networking, reputation, trust
2 Comments
What information should we share with our customers?
A lot of businesses are very secretive about how they work and how they deliver their product or service to the customer or client. I suppose they like to think they are protecting their expertise or intellectual property by not … Continue reading
Posted in Customer relations, Customer service, marketing, Sales
Tagged communication, Customer service, Intellectual property, marketing, sales
Leave a comment
Giving the bad news
In my business one issue that crops up quite often is telling clients things they don’t want to hear. Not every business has that problem, but quite often I am called in to clear up other people’s mess. They have … Continue reading
Networking and participation
I have been involved with referral networking groups over a number of years. Generally they have been the breakfast meeting organizations which only one member for each category of business is permitted to join. Mostly they work well and a … Continue reading
Posted in marketing, networking
Tagged breakfast networking, business networking, Participation, referrals
Leave a comment
Content marketing – it really works!
The marketers I am not a marketing guy. I am always keen on picking up new ideas of course, but I defer to others in advising businesses on marketing, and as you know, I know a lot of people who … Continue reading
Posted in Blogging, marketing, Sales
Tagged article, Blog, Content marketing, long tail, Niche market
Leave a comment
We can’t micro-manage our network or you can’t please all the people
As you all know I care very much about reputation – not just mine but those who I like and think should be more careful. So as far as I am concerned, I don’t like open criticism of other individuals, … Continue reading
Posted in Blogging, Business planning, Customer relations, marketing, networking, Social media
Tagged Chris Brogan, network, reputation, Social media
Leave a comment
Is your content out of your control?
In this world of social media competition, I worry that some people are not in charge of their content. As far as I am concerned, social media is (are?) not supposed to be competitive, but about having conversations and getting … Continue reading
Posted in Blogging, Business planning, Customer relations, marketing, networking, Social media
Tagged marketing, reputation, Social media, Twitter
2 Comments
Having a negative influence online
Haven’t we talked about online reputations before? We certainly have! Just the same, I sometimes worry about apparently intelligent people who probably do their businesses no good with their unfettered pronouncements on anything we care to think about. I am … Continue reading
Posted in Blogging, Customer relations, marketing, Social media
Tagged negative, reputation, Social influence, Social media, trust, Twitter
Leave a comment
Hitting the spot and pulling the heartstrings
We all need to give our clients and customers a compelling reason to buy from us. We have to be different from the rest and match exactly what our prospects think they need. Match.com has a great advert which exactly … Continue reading
Why the personal touch is important in business
Small businesses have a huge advantage. They know their customers. Large businesses don’t. Small businesses which become large businesses forget their customers. I wrote a while back about our extreme disappointment at our treatment by a veterinary practice. Quite … Continue reading
Posted in Customer relations, Customer service, marketing, Sales
Tagged customer, Customer service, marketing, personal service, small business, Veterinary medicine
2 Comments