Tag Archives: marketing

Picking good clients is like appreciating fine wine

Posted on March 6, 2014 by Jon Stow

As you know, I do like to be appreciated by my clients and do not like being seen as a commodity. I am not a wine snob. I do not know all that much about wine. However I do appreciate … Continue reading →

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Petty dictators

Posted on February 17, 2014 by Jon Stow

I remember when I was an employee working for a boss who was always right, even when he was wrong. There was no reasoning with him. We underlings were not allowed to have an opinion as to how things might … Continue reading →

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Persistence in strategy can pay off

Posted on January 10, 2014 by Jon Stow

  You know that old cliché “If you keep doing what you‘ve always done, you‘ll keep getting what you’ve always gotten”? Albert Einstein and Tony Robbins are credited with it, as well as “Anon”. It is certainly true that if … Continue reading →

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What do you stand for?

Posted on December 19, 2013 by Jon Stow

  Supermarket blues and reds Big business or small business – we all have to have a type of offering our public understands. What do we represent? Whom do we represent? Even the best most experienced businesses can get confused. … Continue reading →

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The cost of “fr*e”

Posted on November 28, 2013 by Jon Stow

We all know that supermarkets are clever in their labelling, trying to make us think we see bargains where there are not. “Only £1 today” might be a special offer or it might be the usual price, or they might … Continue reading →

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“You do not have a problem”

Posted on November 25, 2013 by Jon Stow

Someone called to ask my advice because he was worried about a perceived problem to do with tax. This gave rise to a dilemma all professional services business owners have to deal with now and again. The caller thought he … Continue reading →

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Learning from the great writers

Posted on November 18, 2013 by Jon Stow

There are those who believe the on-line marketers who offer us the opportunity of a large regular income for four hours work a week. The rest of us know that being successful and earning serious money involve hard work. We … Continue reading →

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Promoting your start-up business – Part 4 – Your Website

Posted on August 22, 2013 by Jon Stow

  I write this with trepidation as everyone has an opinion about websites, what they should include, and what they should look like. There are plenty of choices. Of course a lot depends on your budget, what sort of business … Continue reading →

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Promoting your start-up business and attracting customers Part 2

Posted on August 15, 2013 by Jon Stow

    The first press release You need to make the announcement that you are open for business. Ideally you should get your press release out before you open your doors, but of course there is no reason why you … Continue reading →

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First steps in marketing your start-up business Part 1

Posted on August 12, 2013 by Jon Stow

You are about to open your doors to the public, whether that is literally if you have retail premises or consulting rooms, or figuratively if you are working from home and are more likely to be visiting your customers. How … Continue reading →

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