Tag Archives: marketing

Ethics, business and psychopathy

Posted on July 5, 2013 by Jon Stow

Professor Kevin Dutton has a book out called “The Wisdom of Psychopaths”.  I have not read it yet, but Professor Dutton has been promoting the book in the media, and has applied the psychopath test to various historical figures such … Continue reading →

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Tailoring your offering to suit the client

Posted on June 3, 2013 by Jon Stow

Package deals In many businesses, including my general area, it is customary to quote package prices. For example, there might be a price for a tax return, and then a price for self-employed accounts and a tax return, one for … Continue reading →

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Short-term business follies

Posted on May 21, 2013 by Jon Stow

Sometimes I meet people who do not so much have a business plan as be after just making a fast buck. They try to follow every trend, or start implementing a strategy they just thought up in the middle of … Continue reading →

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Adapt, change or your business will die

Posted on April 30, 2013 by Jon Stow

I have had my own business for nearly eleven years. It hardly seem possible. However, it is not the same business I started. In the beginning I hardly used email to correspond with clients. It wasn’t that I was an … Continue reading →

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The magic of being different

Posted on April 8, 2013 by Jon Stow

The way to get noticed in business is to be different. Of course you may offer the same service as many other businesses, or at least the same type of service. It is the way you present it and market … Continue reading →

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“Experts” versus specialists

Posted on April 4, 2013 by Jon Stow

The other day I tweeted in exasperation: “Hate the word “expert”. None of us knows everything. We specialists do know how to find out what we don’t know when asked to.” I don’t know about you but many people who … Continue reading →

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Lack of success and the blame game

Posted on January 24, 2013 by Jon Stow

Excuses It is easy to lay the blame for business failure at someone else’s door, but usually it is an excuse. Sometimes bystanders to a disaster blame other businesses. It is not so long ago that from the early hours … Continue reading →

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Is your business funny?

Posted on January 7, 2013 by Jon Stow

Joking apart So, is your business funny? Mine isn’t. It isn’t funny to clients whose businesses are struggling, and people do not like paying tax, so while clients might appreciate my help in reducing it they don’t fall about laughing … Continue reading →

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An Innocent in Social Media Marketing Wonderland

Posted on November 8, 2012 by Jon Stow

  `You might just as well say,’ added the Dormouse, who seemed to be talking in his sleep, `that “I tweet when I sleep” is the same thing as “I sleep when I tweet”!’ At least that is what the … Continue reading →

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Jealousy will get you nowhere

Posted on October 25, 2012 by Jon Stow

Envy is one of the seven deadly sins. Unfortunately it seems to drive much of our modern culture. It is damaging and it detracts from objectivity. In business, envy has no place. Some suppose many whom they see as their competitors … Continue reading →

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