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Author Archives: Jon Stow
Promoting your start-up business – Part 5 – Networking
What is networking? What do we mean by networking? It means getting to know people. We are a social species, and of course some are more social than others. I am quite a shy person by nature, and really … Continue reading
Posted in marketing, networking, Referral networking
Tagged BNI, networking, referral, small business, Start-up
1 Comment
Promoting your start-up business – Part 4 – Your Website
I write this with trepidation as everyone has an opinion about websites, what they should include, and what they should look like. There are plenty of choices. Of course a lot depends on your budget, what sort of business … Continue reading
Promoting your start-up business – Part 3
Advertising Advertising is a difficult subject for most small businesses, because there are many choices, but most of them will not be right for you. If you have a shop or any sort of retail premises, then in advance of … Continue reading
Posted in Business planning, marketing
Tagged advertising, Marketing and Advertising, planning, Start-up
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Promoting your start-up business and attracting customers Part 2
The first press release You need to make the announcement that you are open for business. Ideally you should get your press release out before you open your doors, but of course there is no reason why you … Continue reading
Posted in Business planning, marketing
Tagged customer, marketing, Press release, publicity, Start-up
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First steps in marketing your start-up business Part 1
You are about to open your doors to the public, whether that is literally if you have retail premises or consulting rooms, or figuratively if you are working from home and are more likely to be visiting your customers. How … Continue reading
Posted in Business planning, Sales
Tagged advertising, marketing, networking, Networking and Peer Support, Signage, Start-up
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Customer service, reputation and call-out charges
In a professional service business a call-out charge is alien. If I meet a client for the first time just to get to know them, I am not going to charge a fee; that is unless I have to go … Continue reading
Posted in Business planning, Customer relations
Tagged Business ethics, Customer service, fees, reputation
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Payment issues and being the door mat
Everyone we meet in business is different; they have different visions, different ideals, different lifestyles and different ideas about paying their providers. It is the different ideas about paying that concern us here. My business is different from most accountancy … Continue reading
Posted in Business planning, Customer relations
Tagged Advance payment, Payment, small business
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More “how not to network”
Yesterday I reported on Twitter a power supply unit failure in my office important computer-server. By the time I tweeted about the mishap my usual computer repair shop down the road had already repaired the machine and had installed a … Continue reading
Posted in Customer service, networking
Tagged Customer service, networking, reputation
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Don’t sell yourself short – lessons from a great physicist
As you know if you read this blog, I am all for selling our skills on value. All too many business professionals think “How much will it cost me to do a project?”, then they add a bit of … Continue reading
Posted in Customer relations, Sales
Tagged reputation, respect, Richard Feynman, sales, value
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Keeping our nerve with unpleasant business experiences
If we run a tight ship in our business lives, for the most part we will avoid major problems. Sometimes things do go wrong, and it will not be our fault. It may be that we have simply come across … Continue reading