Category Archives: marketing

Promoting your start-up business and attracting customers Part 2

Posted on August 15, 2013 by Jon Stow

    The first press release You need to make the announcement that you are open for business. Ideally you should get your press release out before you open your doors, but of course there is no reason why you … Continue reading →

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Giving the customers what they want

Posted on July 18, 2013 by Jon Stow

  Taking a dip The famous UK department store chain, Marks and Spencer, has reported falling sales in clothing and non-food items again. It is sad to see a flagship high street name struggling. They always used to be so … Continue reading →

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The ignorant blunderbuss approach to sales and marketing

Posted on June 10, 2013 by Jon Stow

Knowing our abilities and our limits My business is helping people with their tax issues, and finding help to support their businesses. I know a lot about how to do that, and that is down to hard work, training and … Continue reading →

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Tailoring your offering to suit the client

Posted on June 3, 2013 by Jon Stow

Package deals In many businesses, including my general area, it is customary to quote package prices. For example, there might be a price for a tax return, and then a price for self-employed accounts and a tax return, one for … Continue reading →

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Some things for the long weekend

Posted on May 3, 2013 by Jon Stow

Have you tried Zemanta when blogging or managing your on-line content? It helps find your own related content and images as well as articles and blog posts from other people which will add value to your writing. It will also … Continue reading →

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Living up to our business philosophy

Posted on April 11, 2013 by Jon Stow

I was expecting a parcel. I was told that I would receive from the courier a text on the day of delivery giving me a time slot. I duly waited in. No one showed up, but I then got a … Continue reading →

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The magic of being different

Posted on April 8, 2013 by Jon Stow

The way to get noticed in business is to be different. Of course you may offer the same service as many other businesses, or at least the same type of service. It is the way you present it and market … Continue reading →

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“Experts” versus specialists

Posted on April 4, 2013 by Jon Stow

The other day I tweeted in exasperation: “Hate the word “expert”. None of us knows everything. We specialists do know how to find out what we don’t know when asked to.” I don’t know about you but many people who … Continue reading →

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How to make your business personal

Posted on February 21, 2013 by Jon Stow

The uninitiated I am active in social media as you know, and you probably would not have found this blog if you were not also active. The other day I was explaining to some fellow tax practitioners how useful I … Continue reading →

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Is your business funny?

Posted on January 7, 2013 by Jon Stow

Joking apart So, is your business funny? Mine isn’t. It isn’t funny to clients whose businesses are struggling, and people do not like paying tax, so while clients might appreciate my help in reducing it they don’t fall about laughing … Continue reading →

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