Category Archives: marketing

Reading is good training for writing about your business

Posted on January 13, 2014 by Jon Stow

I like to write, and I have always thought I found it easier because I read a lot. I read other blogs, newspaper articles, I read non-fiction and I read novels. Some may think a lot of that is a … Continue reading →

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Persistence in strategy can pay off

Posted on January 10, 2014 by Jon Stow

  You know that old cliché “If you keep doing what you‘ve always done, you‘ll keep getting what you’ve always gotten”? Albert Einstein and Tony Robbins are credited with it, as well as “Anon”. It is certainly true that if … Continue reading →

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What do you stand for?

Posted on December 19, 2013 by Jon Stow

  Supermarket blues and reds Big business or small business – we all have to have a type of offering our public understands. What do we represent? Whom do we represent? Even the best most experienced businesses can get confused. … Continue reading →

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The cost of “fr*e”

Posted on November 28, 2013 by Jon Stow

We all know that supermarkets are clever in their labelling, trying to make us think we see bargains where there are not. “Only £1 today” might be a special offer or it might be the usual price, or they might … Continue reading →

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“You do not have a problem”

Posted on November 25, 2013 by Jon Stow

Someone called to ask my advice because he was worried about a perceived problem to do with tax. This gave rise to a dilemma all professional services business owners have to deal with now and again. The caller thought he … Continue reading →

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Learning from the great writers

Posted on November 18, 2013 by Jon Stow

There are those who believe the on-line marketers who offer us the opportunity of a large regular income for four hours work a week. The rest of us know that being successful and earning serious money involve hard work. We … Continue reading →

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Promoting your start-up business – Part 6 – Making business friends

Posted on September 2, 2013 by Jon Stow

  Most start-up businesses start with one person – you. You might have one or two part-time staff or subcontractors. However there is a danger of feeling rather lonely. After all, you have to make all the decisions, and while … Continue reading →

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Promoting your start-up business – Part 5 – Networking

Posted on August 27, 2013 by Jon Stow

  What is networking? What do we mean by networking? It means getting to know people. We are a social species, and of course some are more social than others. I am quite a shy person by nature, and really … Continue reading →

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Promoting your start-up business – Part 4 – Your Website

Posted on August 22, 2013 by Jon Stow

  I write this with trepidation as everyone has an opinion about websites, what they should include, and what they should look like. There are plenty of choices. Of course a lot depends on your budget, what sort of business … Continue reading →

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Promoting your start-up business – Part 3

Posted on August 19, 2013 by Jon Stow

Advertising Advertising is a difficult subject for most small businesses, because there are many choices, but most of them will not be right for you. If you have a shop or any sort of retail premises, then in advance of … Continue reading →

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