Tag Archives: sales

Selling our knowledge as a small business service provider

Posted on November 20, 2012 by Jon Stow

  They can’t do what we can Having knowledge, an expertise, is to have a highly valued asset. It is up to us to exploit it as well as we can. If we are service providers there are two ways … Continue reading →

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Losing sight of the sale

Posted on October 11, 2012 by Jon Stow

Eyeing the prospective customer I went to the local optician a couple of weeks ago. I had the usual eye test and photos taken of my retinas, and all was fine, except I needed to have my prescription changed. That … Continue reading →

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Do you really have a business? Part 3

Posted on September 3, 2012 by Jon Stow

Putting all your eggs in too small a basket Leisure renting is popular. Those who know me better are aware that I have an interest in let property. There is quite a boom in buy-to-let even in these difficult times. … Continue reading →

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Do you really have a business? Part 2

Posted on August 31, 2012 by Jon Stow

Out in the country Last time I discussed the problems for a catering-type business in town, in part limited by the premises and the high rents. At least if they had proper footfall they could make money with the right … Continue reading →

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Never assume

Posted on August 16, 2012 by Jon Stow

Once upon a time, my first job was with an international and mainly Far-Eastern bank. I wrote a nice letter of application in my best handwriting and was placed in the “Income Tax Department”. We only dealt with personal tax. … Continue reading →

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Shops and the personal touch

Posted on July 16, 2012 by Jon Stow

  Times are changing There is no question that shopping has moved on in the last couple of decades. It has moved to out-of-town retail parks and it has moved on-line. As a result, many shop premises in the UK … Continue reading →

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Last chance to buy! Last chance to register!

Posted on July 12, 2012 by Jon Stow

Do you get those annoying emails saying either of the above? How often can you remember having had a previous email offering you the same opportunity? You probably didn’t. The sender is trying to make you think you are going … Continue reading →

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The Marketing Apple

Posted on June 25, 2012 by Jon Stow

  Taking a bite Some people get really upset about Apple, so much so that when a writer gives his take on why Apple is so successful in marketing their products, commenters immediately take it as a criticism or bashing … Continue reading →

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Selling yourself short

Posted on May 17, 2012 by Jon Stow

  Over-delivery As I said the other day, restaurants so often show the best and worst examples of how to do business, all in an hour or so. On our recent trip away, my wife and I visited another bar-restaurant … Continue reading →

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Being too sure of yourself

Posted on May 3, 2012 by Jon Stow

We have worked hard to be where we are. We have tried to learn all the demands of the business we are in. We keep ourselves up to date with every bit of news in our industry, every change in … Continue reading →

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