Tag Archives: sales

Doorstep selling in the twenty-first century

Posted on March 5, 2012 by Jon Stow

These days I mainly work from home though obviously I go out to visit clients and those who are providing me with support services to help me run my business. One of the hazards of being home-based is being “doorstepped” … Continue reading →

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Business is so simple – no science involved.

Posted on November 21, 2011 by Jon Stow

I meet lots of business owners. They may be highly gifted, but in one sense they are simple souls. They are in business to make money. That means profit. We who are business owners but who advise other businesses need … Continue reading →

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Getting on the customer’s wavelength

Posted on November 10, 2011 by Jon Stow

Poor reception One of the most difficult obstacles I had when starting in business on my own was in persuading my prospects to listen to what I had to offer. Often they were just not tuned in to listen to … Continue reading →

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A sorry tale about crayfish and salmon

Posted on October 3, 2011 by Jon Stow

Have you ever got excited about a purchase and then been disappointed by the delivery of the goods or service? A little while ago on one of my now infrequent visits to the Big City I purchased on the fly … Continue reading →

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What information should we share with our customers?

Posted on August 21, 2011 by Jon Stow

A lot of businesses are very secretive about how they work and how they deliver their product or service to the customer or client. I suppose they like to think they are protecting their expertise or intellectual property by not … Continue reading →

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Giving the bad news

Posted on August 18, 2011 by Jon Stow

In my business one issue that crops up quite often is telling clients things they don’t want to hear. Not every business has that problem, but quite often I am called in to clear up other people’s mess. They have … Continue reading →

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Telephone blues

Posted on July 14, 2011 by Jon Stow

As some of you may remember I think it is very important that the published telephone number of any business is answered in person by a human being. I tried to contact a couple of sole trader business advisers last … Continue reading →

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Wrapped-up people

Posted on July 7, 2011 by Jon Stow

Have you noticed how some people carry on in their own little world oblivious of their surroundings. They don’t see the sights and hear the sounds around them, or rather they see and don’t observe, and they hear but don’t … Continue reading →

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Hitting the spot and pulling the heartstrings

Posted on May 25, 2011 by Jon Stow

We all need to give our clients and customers a compelling reason to buy from us. We have to be different from the rest and match exactly what our prospects think they need. Match.com has a great advert which exactly … Continue reading →

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Short-sighted customer fleecing

Posted on April 7, 2011 by Jon Stow

I went to a meeting at a hotel the other day, which is one where my colleagues and I quite often hire a room. On this occasion we didn’t hire a room but met in the lounge. I didn’t actually … Continue reading →

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