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Category Archives: Business planning
Tailoring your offering to suit the client
Package deals In many businesses, including my general area, it is customary to quote package prices. For example, there might be a price for a tax return, and then a price for self-employed accounts and a tax return, one for … Continue reading
Posted in Business planning, Customer relations, marketing
Tagged marketing, sales, value
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Purchasing mistakes for small businesses
My salad days, when I was green in judgement Remember when you started your business, whether it was a few months ago of a few years? You wanted to buy computers, tools and gadgets. You needed to buy in services. … Continue reading
Short-term business follies
Sometimes I meet people who do not so much have a business plan as be after just making a fast buck. They try to follow every trend, or start implementing a strategy they just thought up in the middle of … Continue reading
Small business: doing, not being
One of the advantages of having my own business is, I have always thought, that I am doing something I enjoy and having responsibility for my own working life. In fact, having responsibility for all of my life. In employment, … Continue reading
Poor customer service on the carpet
The long wait We have an apartment for sale. We don’t live in it. It was my Mother-in-Law’s home but sad-to-say she is no longer with us. The flat is empty of furniture and redecorated, but the carpets need cleaning. … Continue reading
Posted in Business planning, Customer service
Tagged communication, Customer service, reputation, Telephone
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Adapt, change or your business will die
I have had my own business for nearly eleven years. It hardly seem possible. However, it is not the same business I started. In the beginning I hardly used email to correspond with clients. It wasn’t that I was an … Continue reading
Posted in Business planning, Sales
Tagged booksellers, change, customer, Kindle, marketing
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Broken tools, new toys and business
Sometimes tried and trusted methods stop working, and we hardly notice because we carry on out of habit. That is what happened with me and breakfast networking. It took a while for it to dawn on me that I was … Continue reading
Posted in Business planning, Sales
Tagged Google Alert, networking, Social media, TalkWalker
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The magic of being different
The way to get noticed in business is to be different. Of course you may offer the same service as many other businesses, or at least the same type of service. It is the way you present it and market … Continue reading
Posted in Business planning, marketing
Tagged different, marketing, Property tax, trust
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Your most important business asset
Do you know what is your most important business asset? Is it your car or your office or your technology? No, your most important business asset, the one you can’t do without, is you. Let me tell you a story … Continue reading
