Category Archives: marketing

Old style professionals and social media – do they get it?

Posted on May 14, 2011 by Jon Stow

I have written in my tax diary that most accountants don’t get Twitter or other social media. Of course some do and are brilliant at using multiple platforms. I think most that do make a start don’t stay engaged long … Continue reading →

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Blowing ourselves Sky High in our business lives

Posted on May 5, 2011 by Jon Stow

By hard work and dogged determination we can get there and earn our superhero’s cloak (maybe we don’t want those tight pants). Continue reading →

Posted in Business planning, marketing, Sales | Tagged , , , , , , | 2 Comments

Losing touch with reality in social media

Posted on May 3, 2011 by Jon Stow

I have been away for a while taking a holiday, or if you prefer, a vacation. I really needed to step back and it was great to do so. Due to my actually having a rest from normal in-front-of-computer activities … Continue reading →

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Monitoring help from afar

Posted on April 21, 2011 by Jon Stow

Recently I bought a couple of computer monitors for the office. I inserted the word “computer” in that last sentence to distinguish it from the other sort of monitor, which is someone who keeps an eye out. When I was … Continue reading →

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The Daily Culture Shock

Posted on March 21, 2011 by Jon Stow

If we use social media in our marketing, we can easily get distracted by the latest fashion or the latest scare story. It can all get very confusing. You know what I think of Klout and its ilk. I think … Continue reading →

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How we can raise our credibility as a small business in the service sector

Posted on March 3, 2011 by Jon Stow

There are actions we can all take to gain the credibility we need. Continue reading →

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How much is a consultant worth?

Posted on February 24, 2011 by Jon Stow

Consultants and indeed anyone offering a service should think in terms of what value they can deliver to the client when making a proposal. How much better off will the client be at the end of the assignment or how much value going forward will the client benefit from? Continue reading →

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Be prepared to splash out

Posted on February 17, 2011 by Jon Stow

We all know that when we run a business there are certain expenses we must meet before we can even function. We have motor costs, office costs, insurance, software, hardware and so on. If we have any sense we choose the best options in each category It doesn’t necessarily mean the cheapest, but what fits us best. Continue reading →

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Cracking content marketing

Posted on February 10, 2011 by Jon Stow

Many small traders and especially consultants do not appreciate that they need to have a website. Some of course have great expertise in their field but are not web-aware. We know that these days when thinking of taking on a new supplier, so many businesses type the name into Google Continue reading →

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Rabbit, rabbit!

Posted on February 7, 2011 by Jon Stow

Image via Wikipedia I hadn’t intended to return to the subject of web influence but elsewhere on “the internet” there are people including quite well-known pundits telling us that we should be working on our Klout and PeerIndex ratings because … Continue reading →

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