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Category Archives: marketing
Are you a follower? I am!
Image via Wikipedia Whether we are in a manufacturing, retail or service industry, we need to follow up our clients or customers to make sure they are happy. This is nothing new. Traditional sales people have always been taught this … Continue reading
Posted in Customer relations, Customer service, marketing, Sales
Tagged account management, Customer service, follow up, marketing, sales
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Uncomfortable market positioning
I believe we in business all need to know where our place is in the market, and indeed to work at our positioning. Continue reading
Posted in Business planning, Customer relations, marketing, Sales
Tagged Apple, comfort, Gucci, John Lewis Partnership, Market, Positioning, quality, Waitrose
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Southern Comfort is what I’m selling
Image via Wikipedia We are constantly assailed in the TV ad breaks by supermarkets essentially arguing and bickering with each other. “We are the cheapest on 500 products”, “we have these special deals on essential products”, “we will beat any … Continue reading
Posted in Customer relations, Customer service, marketing, Sales
Tagged comfort, different, extras, sales, Signage, Supermarket
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Measuring web influence?
Image via Wikipedia When some people talk about their personal relationships, we want to cry out “Too much information” but when on-line that’s what we get. It is so difficult to filter out the noise. We are constantly being urged … Continue reading
Posted in marketing, Sales, Social, Social media
Tagged BranchOut, Facebook, influence, Klout, marketing, Quora, sales, Social media, Twitter
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Time wasting and fog
Image via Wikipedia I believe we should always be at least fine-tuning our business models and especially our marketing of course. Whether the New Year is the time for a good clear-out or the business should have a good spring-clean … Continue reading
Posted in Business planning, management, marketing
Tagged advertising, distraction, Fog, planning, small business
2 Comments
Guarding our precious reputations
When we speak in a public arena we must guard our words carefully. We must be careful what we say to our fellow networkers. We must be careful what we say to our colleagues. We must be careful what we say on-line. Continue reading
Posted in Customer relations, marketing, networking, Social media
Tagged integrity, on-line, reputation, Social Networking, trust, Vince Cable
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Thank you for the music!
I have had a very enjoyable year writing this blog and my other ones. If the truth be known, I mainly write these days because I enjoy it and because I hope the odd nugget might be useful. I suppose … Continue reading
Posted in marketing, networking, Social, Social media
Tagged Andrew Lock, Blog, blogging, Chris Brogan, help, Jim Connolly, marketing, networking, Sarah Arrow, Seth Godin
2 Comments
Why starting a business is hard work for the brain
Holiday times are when we have space to think about the future, and for some it will be to seek new opportunities in starting a business. When we go back to first principles to start a new business we need … Continue reading
Posted in Business planning, marketing, Start-up
Tagged business plan, family, finance, idea, Marketing and Advertising, support
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Desperate networking
I wonder whether some of them are driven by desperation that their networking has never worked even when they started and took it more slowly.
We know that if our marketing isn’t working we have to change it. Networking is a sort of marketing in which we give without expectation of getting business from anyone in particular but in the knowledge that those we know may think of us when it counts and they think they know someone who needs us. Continue reading
Posted in marketing, networking, Sales, Social media
Tagged Hunting, marketing, network, networking, networking butterflies, small business
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Choices
Our first businesses are generally based on our familiar environments. We tend to work in familiar areas. That is understandable, but we can corral ourselves into a particular mindset in which we can believe that we are only good at … Continue reading
Posted in Business planning, marketing, Sales
Tagged ambition, enterprise, fun, marketing, new business, Start-up
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