Category Archives: marketing

King Canute and the future of business on the High Street

The Danish King King Canute, or Knut or Knud is best remembered for commanding the tide to stop coming in, either because he believed he was so powerful that the sea would obey, or because he wished to demonstrate to his courtiers that he was human like all of them, and was bound to fail….

Innovation, sacrifice and the job trap

  Employee blues I was in the tax business a long time as an employee, and in the corporate world we were also in the “business advisory” sector. As someone who has run businesses for some time, I realise how fundamentally useless the so called “business adviser” employees were, because really you don’t understand small…

Common sense pricing

  Value pricing Now we all know (I hope) that when we offer a knowledge based service we bill for value. So if you deliver a huge cost saving to a manufacturing business by helping it re-source its raw materials you should charge it according to the value it receives in savings. If you offer…

Advice, logic, principles and beliefs

Yes, business is tough at the moment, so it is hard to believe that some owners are making more obstacles for themselves rather than trying to make running their business more profitable and less stressful. Somehow people get ideas in their minds which prevent their taking action. For example: Social media marketing wouldn’t suit my…

Small business is a life of hard knocks: discuss!

I wrote a little while ago about the tough economy  and what might we do in the face of it.  We can all write the best advice we can and we can try to take advice in a positive way. However certainly since I have run my own businesses these are the hardest times we…

Smile!

  Hospital soap If you have read this blog for a while you will know that I feel very much that lazy management can result in poorly run hospital wards, especially geriatric wards.  Currently my wife and I are visiting a much better hospital ward. It is still for the elderly, but it is a…

Hard times and worse horrors

Small businesses are under the cosh in the UK. Our markets are very difficult. People don’t want to buy even when we can help them save money. I don’t sell answers which are not worth a lot more than they cost, but prospective clients still take a lot of convincing. All of Europe is struggling…

Mud-slinging and reputations

Muddy waters Two people I am acquainted with (and you will find no clue here as to who they are) have had really bad things posted about them on other people’s websites. One has suffered mainly innuendo about his business activities. The other has had an outright accusation that he is dishonest and a liar….

Well, maybe next year?

The title of this post reminded me when I just typed it of the song, “Send in the Clowns” from the Stephen Sondheim musical “A Little Night Music”. Yet sending in the clowns is what you might as well do if you don’t look to the future. You may end up being one of the…

First the good news!

I went to a very informative and enjoyable business breakfast meeting the other day. The purpose of the event was to update local business owners and other interested parties on the development of Southend Airport or London Southend Airport as the owners like to call it. I like to call it “The Airfield” but that…

Category Archives: marketing

King Canute and the future of business on the High Street

The Danish King King Canute, or Knut or Knud is best remembered for commanding the tide to stop coming in, either because he believed he was so powerful that the sea would obey, or because he wished to demonstrate to his courtiers that he was human like all of them, and was bound to fail….

Innovation, sacrifice and the job trap

  Employee blues I was in the tax business a long time as an employee, and in the corporate world we were also in the “business advisory” sector. As someone who has run businesses for some time, I realise how fundamentally useless the so called “business adviser” employees were, because really you don’t understand small…

Common sense pricing

  Value pricing Now we all know (I hope) that when we offer a knowledge based service we bill for value. So if you deliver a huge cost saving to a manufacturing business by helping it re-source its raw materials you should charge it according to the value it receives in savings. If you offer…

Advice, logic, principles and beliefs

Yes, business is tough at the moment, so it is hard to believe that some owners are making more obstacles for themselves rather than trying to make running their business more profitable and less stressful. Somehow people get ideas in their minds which prevent their taking action. For example: Social media marketing wouldn’t suit my…

Small business is a life of hard knocks: discuss!

I wrote a little while ago about the tough economy  and what might we do in the face of it.  We can all write the best advice we can and we can try to take advice in a positive way. However certainly since I have run my own businesses these are the hardest times we…

Smile!

  Hospital soap If you have read this blog for a while you will know that I feel very much that lazy management can result in poorly run hospital wards, especially geriatric wards.  Currently my wife and I are visiting a much better hospital ward. It is still for the elderly, but it is a…

Hard times and worse horrors

Small businesses are under the cosh in the UK. Our markets are very difficult. People don’t want to buy even when we can help them save money. I don’t sell answers which are not worth a lot more than they cost, but prospective clients still take a lot of convincing. All of Europe is struggling…

Mud-slinging and reputations

Muddy waters Two people I am acquainted with (and you will find no clue here as to who they are) have had really bad things posted about them on other people’s websites. One has suffered mainly innuendo about his business activities. The other has had an outright accusation that he is dishonest and a liar….

Well, maybe next year?

The title of this post reminded me when I just typed it of the song, “Send in the Clowns” from the Stephen Sondheim musical “A Little Night Music”. Yet sending in the clowns is what you might as well do if you don’t look to the future. You may end up being one of the…

First the good news!

I went to a very informative and enjoyable business breakfast meeting the other day. The purpose of the event was to update local business owners and other interested parties on the development of Southend Airport or London Southend Airport as the owners like to call it. I like to call it “The Airfield” but that…