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Category Archives: Sales
Uncomfortable market positioning
I believe we in business all need to know where our place is in the market, and indeed to work at our positioning. Continue reading
Posted in Business planning, Customer relations, marketing, Sales
Tagged Apple, comfort, Gucci, John Lewis Partnership, Market, Positioning, quality, Waitrose
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Southern Comfort is what I’m selling
Image via Wikipedia We are constantly assailed in the TV ad breaks by supermarkets essentially arguing and bickering with each other. “We are the cheapest on 500 products”, “we have these special deals on essential products”, “we will beat any … Continue reading
Posted in Customer relations, Customer service, marketing, Sales
Tagged comfort, different, extras, sales, Signage, Supermarket
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Verbal contracts and honour
Image via Wikipedia In terms of gathering in new clients, I cannot call myself a hard-nosed salesman, but I do sell on the value of my business offerings. Generally my approach is soft-selling, letting the prospect lead herself to make … Continue reading
Measuring web influence?
Image via Wikipedia When some people talk about their personal relationships, we want to cry out “Too much information” but when on-line that’s what we get. It is so difficult to filter out the noise. We are constantly being urged … Continue reading
Posted in marketing, Sales, Social, Social media
Tagged BranchOut, Facebook, influence, Klout, marketing, Quora, sales, Social media, Twitter
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Don’t make promises that you can’t keep
We must be careful not to over-promise. We all want to do our best but sometimes time scales cannot be met. Continue reading
Posted in Customer relations, Customer service, Sales
Tagged Customer service, marketing, planning, sales
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Desperate networking
I wonder whether some of them are driven by desperation that their networking has never worked even when they started and took it more slowly.
We know that if our marketing isn’t working we have to change it. Networking is a sort of marketing in which we give without expectation of getting business from anyone in particular but in the knowledge that those we know may think of us when it counts and they think they know someone who needs us. Continue reading
Posted in marketing, networking, Sales, Social media
Tagged Hunting, marketing, network, networking, networking butterflies, small business
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Choices
Our first businesses are generally based on our familiar environments. We tend to work in familiar areas. That is understandable, but we can corral ourselves into a particular mindset in which we can believe that we are only good at … Continue reading
Posted in Business planning, marketing, Sales
Tagged ambition, enterprise, fun, marketing, new business, Start-up
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Shopping habits and the High Street
Instant gratification is the name of the game, and no, I am not talking about anything sleazy. Just as I was saying recently that the advertising tradition of two hundred years is outdated, so is the traditional High Street specialist … Continue reading
Posted in Business planning, marketing, Sales
Tagged High Street, mail order, niche, Online shopping, Retailing, Start-up
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Do not speak ill of the dead or the living
Image via Wikipedia My Old Boys’ Magazine for my school, which is now also an Old Girls’ magazine, recently asked for memories of a former teacher who spent his entire working life there. Apparently his daughter had asked for some … Continue reading
Posted in Customer relations, Customer service, Sales, Social media
Tagged on-line, print madia, reputation
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