Tag Archives: sales

Be prepared to splash out

Posted on February 17, 2011 by Jon Stow

We all know that when we run a business there are certain expenses we must meet before we can even function. We have motor costs, office costs, insurance, software, hardware and so on. If we have any sense we choose the best options in each category It doesn’t necessarily mean the cheapest, but what fits us best. Continue reading →

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Cracking content marketing

Posted on February 10, 2011 by Jon Stow

Many small traders and especially consultants do not appreciate that they need to have a website. Some of course have great expertise in their field but are not web-aware. We know that these days when thinking of taking on a new supplier, so many businesses type the name into Google Continue reading →

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Southern Comfort is what I’m selling

Posted on January 24, 2011 by Jon Stow

Image via Wikipedia We are constantly assailed in the TV ad breaks by supermarkets essentially arguing and bickering with each other. “We are the cheapest on 500 products”, “we have these special deals on essential products”, “we will beat any … Continue reading →

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Verbal contracts and honour

Posted on January 22, 2011 by Jon Stow

Image via Wikipedia In terms of gathering in new clients, I cannot call myself a hard-nosed salesman, but I do sell on the value of my business offerings. Generally my approach is soft-selling, letting the prospect lead herself to make … Continue reading →

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Measuring web influence?

Posted on January 20, 2011 by Jon Stow

Image via Wikipedia When some people talk about their personal relationships, we want to cry out “Too much information” but when on-line that’s what we get. It is so difficult to filter out the noise. We are constantly being urged … Continue reading →

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Don’t make promises that you can’t keep

Posted on January 13, 2011 by Jon Stow

We must be careful not to over-promise. We all want to do our best but sometimes time scales cannot be met. Continue reading →

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Value Billing v Distress Billing

Posted on November 25, 2010 by Jon Stow

If I am going to compare value billing to what I mean by distress billing, I suppose I should define the first and tell you about the second. Value billing is charging a client based on the value of the … Continue reading →

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Don’t repeat costly business mistakes

Posted on November 18, 2010 by Jon Stow

Mistakes. We all make them. In the early years of a business, inexperience may lead us to make quite a few. Don’t worry about that. It is important to learn from mistakes and move on. Continue reading →

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Riding the wave

Posted on November 15, 2010 by Jon Stow

So if we move with the times, let’s enjoy ourselves. If you are reading this you probably know that I have quite a significant on-line presence. I cannot claim to be one of the big hitters like Chris Brogan or … Continue reading →

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