Category Archives: Business planning

Cracking content marketing

Posted on February 10, 2011 by Jon Stow

Many small traders and especially consultants do not appreciate that they need to have a website. Some of course have great expertise in their field but are not web-aware. We know that these days when thinking of taking on a new supplier, so many businesses type the name into Google Continue reading →

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Never mind the quality?

Posted on February 3, 2011 by Jon Stow

Image via Wikipedia I love being in business, and not being an employee and part of someone else’s business. Many of you have heard that from me before. Just the same it is not all plain sailing and that is … Continue reading →

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Uncomfortable market positioning

Posted on January 27, 2011 by Jon Stow

I believe we in business all need to know where our place is in the market, and indeed to work at our positioning. Continue reading →

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How can we hang on to a dream?

Posted on January 17, 2011 by Jon Stow

To have dreams in the sense of hopes and plans is something we all have and especially in business. We have objectives and targets and aspirations as to where we want to be in a year’s time, or five years or ten years. Continue reading →

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Time wasting and fog

Posted on January 6, 2011 by Jon Stow

Image via Wikipedia I believe we should always be at least fine-tuning our business models and especially our marketing of course. Whether the New Year is the time for a good clear-out or the business should have a good spring-clean … Continue reading →

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Someone told me

Posted on December 29, 2010 by Jon Stow

Image via Wikipedia I heard those magic words while doing a little shopping the other day after running my breakfast networking meeting. “Some told me…”. Of course that is all I heard as I walked by, but I do worry … Continue reading →

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Why starting a business is hard work for the brain

Posted on December 23, 2010 by Jon Stow

Holiday times are when we have space to think about the future, and for some it will be to seek new opportunities in starting a business. When we go back to first principles to start a new business we need … Continue reading →

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Choices

Posted on December 16, 2010 by Jon Stow

Our first businesses are generally based on our familiar environments. We tend to work in familiar areas. That is understandable, but we can corral ourselves into a particular mindset in which we can believe that we are only good at … Continue reading →

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Mutual envy

Posted on December 13, 2010 by Jon Stow

Image via Wikipedia Many of us in business for ourselves feel we would be unemployable if we were asked to go to work for someone else. We enjoy the freedom of making our own decisions and being in charge. We … Continue reading →

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Shopping habits and the High Street

Posted on December 9, 2010 by Jon Stow

Instant gratification is the name of the game, and no, I am not talking about anything sleazy. Just as I was saying recently that the advertising tradition of two hundred years is outdated, so is the traditional High Street specialist … Continue reading →

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