Category Archives: marketing

Shopping habits and the High Street

Posted on December 9, 2010 by Jon Stow

Instant gratification is the name of the game, and no, I am not talking about anything sleazy. Just as I was saying recently that the advertising tradition of two hundred years is outdated, so is the traditional High Street specialist … Continue reading →

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The tools of our business – choice, discretion and honour

Posted on December 2, 2010 by Jon Stow

Back in January when visiting the local branch of my bank, I was whisked in by the customer relations manager and offered their premium service at a discounted rate. I weighed up the benefits and agreed to sign up. It … Continue reading →

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Don’t repeat costly business mistakes

Posted on November 18, 2010 by Jon Stow

Mistakes. We all make them. In the early years of a business, inexperience may lead us to make quite a few. Don’t worry about that. It is important to learn from mistakes and move on. Continue reading →

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Riding the wave

Posted on November 15, 2010 by Jon Stow

So if we move with the times, let’s enjoy ourselves. If you are reading this you probably know that I have quite a significant on-line presence. I cannot claim to be one of the big hitters like Chris Brogan or … Continue reading →

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Move with the times!

Posted on November 11, 2010 by Jon Stow

I was writing the other day about the business directories not really delivering for many small businesses. One of the reason for that is that our customer and clients tend to look elsewhere for their services. Compared with even five … Continue reading →

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Lasting impressions

Posted on November 4, 2010 by Jon Stow

I went to our local corner shop for some milk. The shop is what is known as a convenience store, but I don’t go there unless it is absolutely necessary because it is not generally a pleasant experience. Why? Because … Continue reading →

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Unemployment, qualifications and aptitude

Posted on October 25, 2010 by Jon Stow

On the local news on TV there was a feature from a seaside town about the high level of unemployment. One guy interviewed complained he couldn’t get a job despite being a qualified bricklayer, gym instructor and IT technician. Now … Continue reading →

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Alliances and team players

Posted on October 21, 2010 by Jon Stow

Photo by LordNikon   I am a great believer in getting out and talking to other people in business. I go to networking meetings, I go to seminars and I am a member of several business groups where we may … Continue reading →

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Confidence in our business strategy

Posted on October 18, 2010 by Jon Stow

    I have been writing recently about making assumptions about our business and our clients which may be unwarranted. In the business process, whether we are selling goods or services, we do need to understand those who may buy … Continue reading →

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Businesses should be careful what they say

Posted on October 7, 2010 by Jon Stow

Some PR material you see on-line and off-line is quite discouraging to the prospective client or customer. Continue reading →

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