Category Archives: marketing

Why quality is important – lessons from BMW and Waitrose

Posted on January 2, 2010 by Jon Stow

We need to engage trusted and recommended people to support our businesses, and we need to be the best in our field at what we do. We need to be different from the rest, to have something special as far as our prospects are concerned so that they want to be our clients. We need to be the Waitrose experience, top quality products and services for which we can charge a decent amount have our clients or customers and clients come back to us again and again. Continue reading →

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Practicing what we preach – seeing value over cost

Posted on December 20, 2009 by Jon Stow

When we are selling our product or service, what many of us aim to do is to persuade our customer or client of the value of our offering. That way we get a proper reward, and of course we have … Continue reading →

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Quasi prospects, time-wasters and an experiment in human nature

Posted on December 6, 2009 by Jon Stow

This piece could have been in either of two blogs but I put it in my Taxing Times thread. Please feel free to visit!

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Why we should deal with the present to look after the future of our business

Posted on November 25, 2009 by Jon Stow

We are coming to the end of another year, and of course all the predictions for 2010 and beyond are already upon us. As with the social media “experts’” forecasts, most of these will be wrong or else they will … Continue reading →

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Why we SHOULD reinvent the wheel – business agreements and contracts

Posted on November 8, 2009 by Jon Stow

One of the most irritating cliches I hear is “I don’t want to reinvent the wheel”. It is a favourite refrain amongst many well-meaning business owners and business advisers who will typically ask for a template for a sale agreement, partnership agreement, shareholders’ agreement or some such thing. Continue reading →

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Why your brand and your USP are important

Posted on October 22, 2009 by Jon Stow

Have you ever been confused by a marketing message or an advertisement that seemed out of place with the product? I believe that when we market our business by whatever means, we need to keep our product or service clear and distinct. Continue reading →

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