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Tag Archives: marketing
Social media experts
The word “expert” is not a word I am comfortable with. One of the sites to which I am contributor, and for which I am grateful because of the additional exposure does describe me as an expert author. Whilst this is a sort of compliment, I write about what I know through experience. After all, I write this blog about small business life because I have a small business of my own.
So what about social media? Are there any experts? I think there are specialists, but nobody knows where we will go, inextricably linked with the technology. Continue reading
Posted in Referral networking, Social media
Tagged adviser, business, expert, future, futurologist, marketing, network, networking, Social media, support, technology, Twitter
1 Comment
Mass unfollowing on Twitter
I do not pretend to be the greatest expert on on-line social media, but I do have quite a lot of experience and I am a keen student. Twitter is a phenomenon I had not thought too much about a … Continue reading
Posted in Customer relations, Referral networking
Tagged business, follow, marketing, mass unfollow, network, networking, referral, sell, Twitter, unfollow
3 Comments
Enterprise and risk
I have been talking about risk recently in another context. I was a little dumbfounded yesterday when my Mum said she was told by a family member that she should not sign up to Facebook because there was a risk … Continue reading
Posted in Customer relations, Fraud, Referral networking, Start-up
Tagged adviser, business, corporate, enterprise, Facebook, Fraud, identity, marketing, network, networking, recession, referral, responsibility, risk, security, sell
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The excitement of independence
In my previous article I referred to Penny Power and her recent blog, and she and subsequent contributors including her husband and co-founder of Ecademy referred to the different attitudes we need as small business owners to those we are … Continue reading
Posted in Referral networking, Start-up
Tagged adviser, business, enterprise, experience, independence, independent, jobseeker, marketing, networking, referral, responsibility, small business
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Social networking and a testimonial
We need to move away from a closed and selfish attitude in a social networking environment and to be open and giving. It is a change which many coming out of a corporate environment are unable to make without adopting a completely different mindset. Some never do.
Continue reading
Posted in Customer relations, Referral networking
Tagged BNI, ecademy, marketing, network, networking, Penny Power, referral
1 Comment
Business cards, letters and first impressions
A business card should say what the card owner can do for his clients for customers; in other words, not talk about the offering but what service or help the client gets. To put it in sales talk, tell us the benefits and not the features. Continue reading
Posted in Customer relations, Referral networking
Tagged business, business card, consultant, letters, marketing, network, networking, qualifications, referral, sell, unprofessional
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Disrespect – what you do not want from your colleagues and network
My last blog in this thread contained the word “respect” in the title. I did not plan to follow it up with one about disrespect (incidentally a word which can only be a noun, and not a verb, in my … Continue reading
Posted in Customer relations, Referral networking, Uncategorized
Tagged adviser, advisor, business, discourtesy, marketing, network, networking, referral, rude, rudeness, speaker, troll
2 Comments
Respect – being what our clients look for.
I don’t know what other people do, but I do try to match my manner and behaviour according to the client I am seeing, especially when visiting them in their own environment. My clients come from a lot of different … Continue reading
Posted in Customer relations
Tagged adviser, advisor, client, dignity, dress code, expectations, experience, managing, marketing, respect
3 Comments
“Show me the money” and Giver’s Gain
I alluded a month or so back to my early steps in referral networking and my experience with BNI. I wonder if I am going soft though. What always made me happiest in BNI was the concept of Giver’s Gain. … Continue reading
Posted in Referral networking
Tagged BNI, breakfast, marketing, money, network, networking, recession, sales, zig ziglar
2 Comments
Being lucky!
I am pretty dependent on the technology working to keep my business running smoothly. I use many on-line services, paid-for and otherwise. For those who are computer-literate and can be flexible there should be a viable business (even if only providing a subsidiary income) using their talents or exploiting their knowledge in a hobby to go in a different direction. If you have experience in a market as a buyer, you can probably be a seller. Continue reading
Posted in Uncategorized
Tagged buy, computer literate, jobseeker, lucky, marketing, network, practical, recession, sell, support, technology
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