Tag Archives: marketing

Why we need to have the right business in the right place

Posted on March 26, 2010 by Jon Stow

We must have the right business in the right place in terms of physical location if we have a shop, and the right place in terms of the market and services we provide whether directly with our clients and customers or through our website. Continue reading →

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Why we need to be courageous in business

Posted on February 28, 2010 by Jon Stow

We all have fears of the unknown, of measures we have not taken before. Sometimes we need to spend a little money as an investment to take our businesses forward. It is hard in this environment to spend money on the unknown, so the answer must be to spend it with experts in their field about whom we have heard good things. Continue reading →

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Why we should not always take the easy way in business

Posted on February 15, 2010 by Jon Stow

If you are as lucky as I am, you will enjoy your work and running your own business. We have at least some control of our destiny even given the trials and tribulations of the economic downturn. However, I was … Continue reading →

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Why we need to take an outside view in business

Posted on January 31, 2010 by Jon Stow

I am in a reflective mood. I am coming to the end of an engagement helping a client; an engagement which should not be ending. This is not just because obviously an income stream will stop; I have other clients. … Continue reading →

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More imagination in customer service

Posted on January 16, 2010 by Jon Stow

Having been frustrated with the lack of interest in new business exhibited by local event venues and hotels, I have to be fair and mention that one of them telephoned back after a week to say that they could meet my proposal for the amount per head for each of my breakfast group, but they would need to charge an extra amount (actually quite a lot) for our use of a room at their establishment. Quite why they thought this would be satisfactory when clearly I was looking for a particular budget, which they disregarded in adding the room cost, I just don’t know. Continue reading →

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Why quality is important – lessons from BMW and Waitrose

Posted on January 2, 2010 by Jon Stow

We need to engage trusted and recommended people to support our businesses, and we need to be the best in our field at what we do. We need to be different from the rest, to have something special as far as our prospects are concerned so that they want to be our clients. We need to be the Waitrose experience, top quality products and services for which we can charge a decent amount have our clients or customers and clients come back to us again and again. Continue reading →

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Practicing what we preach – seeing value over cost

Posted on December 20, 2009 by Jon Stow

When we are selling our product or service, what many of us aim to do is to persuade our customer or client of the value of our offering. That way we get a proper reward, and of course we have … Continue reading →

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Quasi prospects, time-wasters and an experiment in human nature

Posted on December 6, 2009 by Jon Stow

This piece could have been in either of two blogs but I put it in my Taxing Times thread. Please feel free to visit!

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Why we should deal with the present to look after the future of our business

Posted on November 25, 2009 by Jon Stow

We are coming to the end of another year, and of course all the predictions for 2010 and beyond are already upon us. As with the social media “experts’” forecasts, most of these will be wrong or else they will … Continue reading →

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Why your brand and your USP are important

Posted on October 22, 2009 by Jon Stow

Have you ever been confused by a marketing message or an advertisement that seemed out of place with the product? I believe that when we market our business by whatever means, we need to keep our product or service clear and distinct. Continue reading →

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