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Category Archives: marketing
Online reputations again
Imagine you have spent a long time building your on-line reputation. You have spent years talking to people, befriending them, helping them and building trust. Your network has become a source of advocacy for your character and your business. You … Continue reading
Posted in Customer relations, marketing, networking, Referral networking, Social media
Tagged business, on-line, Politics, reputation, Social media, trust
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Being in business is not a game
I hope you enjoy running your business. I know I enjoy running mine. Business should be fun and give pleasure and a sense of achievement, as well, of course, as making money. It might come as a surprise to some … Continue reading
Posted in Business planning, management, marketing, productivity, Sales
Tagged customer, dependable, network, reliability, reliable, responsibility, small business, trust
2 Comments
Do not rubbish the competition
I don’t know about you, but one of the most annoying aspects of advertising on the TV and radio is when large companies disparage their opponent’s products, or say that so many of their products cost less than those sold … Continue reading
Posted in Customer relations, marketing, networking, Sales
Tagged competitor, criticize, network, networking, sales, small business
1 Comment
Benefit from being the best
It is a great philosophy in business to strive to the be the best in our field, to go that bit further in what we do, and provide the best quality. That way we can stand out in drawing new … Continue reading
Posted in marketing, Referral networking, Sales
Tagged customer, marketing, referral, testimonial
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Fear of the unknown in business
I wrote a little about being courageous in business a while back and was reminded that FEAR can stand for False Evidence Appearing Real (thank you Martin). Now we may often be worried about doing something that is a complete … Continue reading
Posted in Business planning, marketing, networking, Social media, Uncategorized
Tagged Add new tag, fear, lizard brain, marketing, networking, Seth Godin, small business, Twitter
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Some things start-up businesses need to know about
What no one tells us if we don’t ask is about all the mistakes we might make which can cost us money. It is always useful to be armed with a few tips, so here are some things I have learned. Continue reading
Posted in Business planning, Fraud, marketing, networking, Start-up, Uncategorized
Tagged advertising, Directories, network, networking, scam, small business, Start-up
1 Comment
Breakfast referral networking and gaining trust
When I started out running my own business I was lucky enough to be recommended to join BNI. In terms of business, it was not a huge success for me mainly due to local reasons, but it was great training … Continue reading
Posted in marketing, networking, Referral networking, Sales, Start-up
Tagged attendance, BNI, Marketing and Advertising, network, networking, referral, sales team, small business, trust
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Need a service? Get recommendations
A couple of people I know had a little success selling items on eBay, and not wishing to be wage slaves all their lives invested a considerable amount of money setting up a shopping website serving a niche market they … Continue reading
Posted in Business planning, marketing, Referral networking, Uncategorized
Tagged advice, false economy, marketing, planning, recommendation, referral, service, small business, trust, trusted
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Why we need to have the right business in the right place
We must have the right business in the right place in terms of physical location if we have a shop, and the right place in terms of the market and services we provide whether directly with our clients and customers or through our website. Continue reading
Posted in Business planning, marketing
Tagged adapt, demand, dream business, market position, marketing, niche, small business
1 Comment