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Category Archives: marketing
Networking butterflies
I am a keen networker. I do believe in getting out often to meet people in business and to build relationships. To me and to most of us the important part is about the building of relationships, because with that comes trust and the referrals we can give without embarrassment, and we hope the referrals we receive. There are networking butterflies who drift in and out of groups, flitting from flower to flower, never concentrating on a few. Continue reading
Posted in marketing, networking, Referral networking, Sales
Tagged network, networking, referral, reputation, trust
1 Comment
Great gestures and goodwill
Here’s the thing. The buffet lunch was free. It was an extremely generous gesture by the host business. Continue reading
Posted in Business planning, Customer relations, marketing, networking
Tagged generosity, local, Market, marketing, Marketing strategy, trust
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Why employment is the other side of the fence
I was talking recently to a senior manager of a major financial institution. She is by any measure a successful person, well paid and valued by her employer. She is a person whom one would describe as a serious IT … Continue reading
Posted in Business planning, marketing, networking, Sales, Social media
Tagged Blog, employed, Google, marketing, proactive, reactive, self-employed, self-employment, small business, Time management
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Saying “Thank you”
I guess I would not like to work in a large chain store. I imagine that at busy times, especially at the check-out it can be a pretty relentless slog, and at other times rather boring. I expect that any … Continue reading
Posted in Customer relations, Customer service, marketing, networking, Referral networking, Sales
Tagged contract, customer, Customer service, grateful, gratitude, referral, reputation, thank you, thanks
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You are more versatile than you think
As we know, there is far less job security these days. It is not just because of the recession and hard economic times. There is less of a tradition of working for one employer one’s whole life. People tend to … Continue reading
Posted in Business planning, marketing, networking
Tagged career, Chris Brogan, multiple businesses, Opportunities, portfolio, practical, recession, versatile, versatility
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Networking and leading a horse to water
I had occasion this past week to contact a visitor to our breakfast networking group we have not seen for a month or so to find out why we had not seen him recently. His business would have fitted in … Continue reading
Posted in marketing, networking, Referral networking, Sales
Tagged breakfast, Education, networking, referral, sales, sales team, trust
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Answer the telephone!
Why don’t businesses realise it is so important to answer the telephone or at least have someone answer it for them? Continue reading
Posted in Customer relations, Customer service, marketing, Sales
Tagged customer, marketing, reputation, sales, service, Telephone, Voicemail
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Ten Reasons I Won’t Follow Back On Twitter
Image via Wikipedia We all have our prejudices, and I guess mine are reflected in my approach to social media and indeed networking on and off-line. Here are some turn-offs as regards Twitter users – I won’t say the Twitterati, … Continue reading
Posted in Customer relations, marketing, networking, Social media, Uncategorized
Tagged follow, network, networking, small business, Social media, Social Networking, Twitter
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