Tag Archives: marketing

Move with the times!

Posted on November 11, 2010 by Jon Stow

I was writing the other day about the business directories not really delivering for many small businesses. One of the reason for that is that our customer and clients tend to look elsewhere for their services. Compared with even five … Continue reading →

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Alliances and team players

Posted on October 21, 2010 by Jon Stow

Photo by LordNikon   I am a great believer in getting out and talking to other people in business. I go to networking meetings, I go to seminars and I am a member of several business groups where we may … Continue reading →

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Confidence in our business strategy

Posted on October 18, 2010 by Jon Stow

    I have been writing recently about making assumptions about our business and our clients which may be unwarranted. In the business process, whether we are selling goods or services, we do need to understand those who may buy … Continue reading →

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Businesses should be careful what they say

Posted on October 7, 2010 by Jon Stow

Some PR material you see on-line and off-line is quite discouraging to the prospective client or customer. Continue reading →

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Choosing a name for a small business

Posted on October 4, 2010 by Jon Stow

Image by bsterling via Flickr What’s in a name? I like to be able to relate to a business. I like to get a feeling for what it stands for and for the person behind it. I like any business … Continue reading →

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Networking and raining on my parade

Posted on September 20, 2010 by Jon Stow

We have to accept that some networkers are very insecure. That would be because some people in general are insecure. There can be a problem at some events which allow more than one of the same type of business to … Continue reading →

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Trust, networking and the black hole

Posted on September 13, 2010 by Jon Stow

Image via Wikipedia When we refer someone to a friend or colleague or fellow-networker, we do need to be able to trust the person we have recommended. That is obvious and should go without saying. Part of the way we … Continue reading →

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The right market for a business start-up

Posted on September 9, 2010 by Jon Stow

Image by Getty Images via @daylife When we are starting a business it is easy to take on every prospect who comes to our door and every project we may be asked to do. It is easy for me to … Continue reading →

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Personality, marketing and business principles

Posted on August 30, 2010 by Jon Stow

I wonder if deep down our approach to business reflects our personality and we cannot change it. Continue reading →

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It is all about getting in the cash

Posted on August 16, 2010 by Jon Stow

We have had some gloomy forecasts about the British economy recently with the Bank of England downgrading its own for growth in the immediate future. It says that growth in 2011 will be less than 3% compared with the previous … Continue reading →

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