Tag Archives: marketing

Great gestures and goodwill

Posted on August 5, 2010 by Jon Stow

Here’s the thing. The buffet lunch was free. It was an extremely generous gesture by the host business. Continue reading →

Posted in Business planning, Customer relations, marketing, networking | Tagged , , , , , | Leave a comment

Value billing and genuine benefits

Posted on July 25, 2010 by Jon Stow

In my line of work we tend largely to bill a fixed amount per project or task carried out for our clients. There is always at the lower level a consideration of time involved so that we do make a … Continue reading →

Posted in Business planning, Customer relations, Customer service, Sales | Tagged , , , , , | Leave a comment

Why employment is the other side of the fence

Posted on July 22, 2010 by Jon Stow

I was talking recently to a senior manager of a major financial institution. She is by any measure a successful person, well paid and valued by her employer. She is a person whom one would describe as a serious IT … Continue reading →

Posted in Business planning, marketing, networking, Sales, Social media | Tagged , , , , , , , , , | Leave a comment

Business start-up planning and taking responsibility

Posted on July 12, 2010 by Jon Stow

Planning to start a new business is not easy. At the outset we need to have a real plan, and not just for the bank. We should be sure there is a need for our type of business, a niche … Continue reading →

Posted in Business planning, management, marketing, productivity, Sales, Start-up | Tagged , , , , , , , , , , | 2 Comments

How will your customers find you?

Posted on June 28, 2010 by Jon Stow

It struck me the other day while I was waiting for a hair cut that there are different ways of attracting customers. Some businesses are totally passive in their marketing, some can get away with only a little marketing, and … Continue reading →

Posted in Business planning, Customer service, marketing, networking, Referral networking, Sales, Start-up | Tagged , , , , , , , | Leave a comment

Answer the telephone!

Posted on June 24, 2010 by Jon Stow

Why don’t businesses realise it is so important to answer the telephone or at least have someone answer it for them? Continue reading →

Posted in Customer relations, Customer service, marketing, Sales | Tagged , , , , , , | Leave a comment

Benefit from being the best

Posted on June 1, 2010 by Jon Stow

It is a great philosophy in business to strive to the be the best in our field, to go that bit further in what we do, and provide the best quality. That way we can stand out in drawing new … Continue reading →

Posted in marketing, Referral networking, Sales | Tagged , , , | Leave a comment

Seven annoying types met whilst networking

Posted on May 30, 2010 by Jon Stow

Here is a bit of amusement about seven types of network attendees I would prefer to avoid: 1.People who come straight up to me, announce their product or service and thrust a card or leaflet in my hand. Do not … Continue reading →

Posted in marketing, networking, Referral networking | Tagged , , , , | Leave a comment

Fear of the unknown in business

Posted on May 15, 2010 by Jon Stow

I wrote a little about being courageous in business a while back and was reminded that FEAR can stand for False Evidence Appearing Real (thank you Martin). Now we may often be worried about doing something that is a complete … Continue reading →

Posted in Business planning, marketing, networking, Social media, Uncategorized | Tagged , , , , , , , | Leave a comment

Need a service? Get recommendations

Posted on May 1, 2010 by Jon Stow

A couple of people I know had a little success selling items on eBay, and not wishing to be wage slaves all their lives invested a considerable amount of money setting up a shopping website serving a niche market they … Continue reading →

Posted in Business planning, marketing, Referral networking, Uncategorized | Tagged , , , , , , , , , | Leave a comment