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Tag Archives: sales
Do not rubbish the competition
I don’t know about you, but one of the most annoying aspects of advertising on the TV and radio is when large companies disparage their opponent’s products, or say that so many of their products cost less than those sold … Continue reading
Posted in Customer relations, marketing, networking, Sales
Tagged competitor, criticize, network, networking, sales, small business
1 Comment
Why quality is important – lessons from BMW and Waitrose
We need to engage trusted and recommended people to support our businesses, and we need to be the best in our field at what we do. We need to be different from the rest, to have something special as far as our prospects are concerned so that they want to be our clients. We need to be the Waitrose experience, top quality products and services for which we can charge a decent amount have our clients or customers and clients come back to us again and again. Continue reading
Posted in Business planning, Customer relations, management, marketing
Tagged BMW, customer, false economy, Jim Connolly, marketing, quality, recession, sales, trust, Waitrose
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Why arrogance has no place in business
I have been reflecting recently about the danger of arrogance in our business lives. I think it can come to some people through complacency. They feel that they know what they are doing, they have been doing it a fair … Continue reading
Posted in Business planning, Customer relations, management
Tagged arrogance, bullies, bully, business, client, customer, experience, Fox, help, House, knowledge, respect, responsibility, sales, small business
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“Show me the money” and Giver’s Gain
I alluded a month or so back to my early steps in referral networking and my experience with BNI. I wonder if I am going soft though. What always made me happiest in BNI was the concept of Giver’s Gain. … Continue reading
Posted in Referral networking
Tagged BNI, breakfast, marketing, money, network, networking, recession, sales, zig ziglar
2 Comments