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Category Archives: marketing
Choosing a name for a small business
Image by bsterling via Flickr What’s in a name? I like to be able to relate to a business. I like to get a feeling for what it stands for and for the person behind it. I like any business … Continue reading
Budding entrepreneurs should take care of their redundancy payments
It is then that there is a danger of being lured into something which may eat some or all of that redundancy payment without any lasting benefit.
There may be an attractive offer for a franchise with “guaranteed income”. Continue reading
Posted in Business planning, Fraud, marketing, Start-up
Tagged compensation, franchise, Layoff, redundancy, redundant, unemployed
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Customer service and great customer experience
It was a great way to do business when often in the large retail motoring shops you have a job to find someone to help at all.
Have you had a really good customer service experience recently? Give the business a testimonial. Continue reading
Posted in Customer relations, Customer service, marketing, Sales
Tagged Customer experience, Customer service, recommend, recommendation, reputation, sales
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Networking and raining on my parade
We have to accept that some networkers are very insecure. That would be because some people in general are insecure. There can be a problem at some events which allow more than one of the same type of business to … Continue reading
Posted in Business planning, marketing, networking, Referral networking
Tagged marketing, networking, referral, reputation, responsibility, sell, spoil
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Cold calls, warm calls and reputation
Recently I was called on our home telephone by a female person who immediately launched into a script along the lines of “I am calling from “Anonymous” Windows to tell you about our current special promotion if you order from … Continue reading
Posted in Customer relations, Customer service, marketing, Sales
Tagged cold call, customer, Customer service, Doors and Windows, polite, sales, service, Telephone
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Trust, networking and the black hole
Image via Wikipedia When we refer someone to a friend or colleague or fellow-networker, we do need to be able to trust the person we have recommended. That is obvious and should go without saying. Part of the way we … Continue reading
Posted in marketing, networking, Referral networking
Tagged marketing, networking, referral, reliable, reputation, responsibility, trust, unreliable
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The right market for a business start-up
Image by Getty Images via @daylife When we are starting a business it is easy to take on every prospect who comes to our door and every project we may be asked to do. It is easy for me to … Continue reading
Posted in marketing, Sales, Start-up
Tagged customer, marketing, sales, small business, Start-up
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Personality, marketing and business principles
I wonder if deep down our approach to business reflects our personality and we cannot change it. Continue reading
Posted in Business planning, marketing, Sales, Social media
Tagged detail, marketing, personaility, practical, Richard Branson, Warren Buffett
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It is all about getting in the cash
We have had some gloomy forecasts about the British economy recently with the Bank of England downgrading its own for growth in the immediate future. It says that growth in 2011 will be less than 3% compared with the previous … Continue reading
Posted in Customer relations, Customer service, marketing, Sales
Tagged cash, cash flow, customer, Customer service, false economy, marketing, quality, reputation, sales
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