Category Archives: Sales

Businesses should be careful what they say

Some PR material you see on-line and off-line is quite discouraging to the prospective client or customer. Continue reading

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Customer service and great customer experience

It was a great way to do business when often in the large retail motoring shops you have a job to find someone to help at all.

Have you had a really good customer service experience recently? Give the business a testimonial. Continue reading

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Cold calls, warm calls and reputation

Recently I was called on our home telephone by a female person who immediately launched into a script along the lines of “I am calling from “Anonymous” Windows to tell you about our current special promotion if you order from … Continue reading

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The right market for a business start-up

Image by Getty Images via @daylife When we are starting a business it is easy to take on every prospect who comes to our door and every project we may be asked to do. It is easy for me to … Continue reading

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Using our window of opportunity in business

There are times when we need to release our inhibitions and just go for the opportunity. Usually we step back from taking action when we have the chance by giving ourselves small alibis for inaction Continue reading

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Remembering the few and many others

Image via Wikipedia As I write this there have been commemorations and memorial services remembering The Few, those who fought in the Battle of Britain seventy years ago, and without whom I probably would not be here running my business … Continue reading

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Personality, marketing and business principles

I wonder if deep down our approach to business reflects our personality and we cannot change it. Continue reading

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Networking, hunting and butterflies

As someone who runs a breakfast referral group, I follow-up visitors who have attended the occasional meeting in the past but who have not become regulars and signed on the dotted line as members. It is fascinating to hear the … Continue reading

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It is all about getting in the cash

We have had some gloomy forecasts about the British economy recently with the Bank of England downgrading its own for growth in the immediate future. It says that growth in 2011 will be less than 3% compared with the previous … Continue reading

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Networking butterflies

I am a keen networker. I do believe in getting out often to meet people in business and to build relationships. To me and to most of us the important part is about the building of relationships, because with that comes trust and the referrals we can give without embarrassment, and we hope the referrals we receive. There are networking butterflies who drift in and out of groups, flitting from flower to flower, never concentrating on a few. Continue reading

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