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Author Archives: Jon Stow
Managing our online reputation – a personal view
This is a popular subject for bloggers, and we know that our online reputation is important, but somehow human nature seems to mean that many of us are as casual about it as with our offline reputation. Most of us … Continue reading
Posted in Customer relations, Social media
Tagged business, due diligence, Facebook, Google, on-line, reputation, Social media, Twitter
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Why you should define your offering as a freelancer or consultant
In these challenging times with regard to the state of the economy there are a lot more people without full-time employment who find themselves looking for freelance work and who are seeking to offer one form or another of business … Continue reading
Posted in Business planning, Customer relations, management, marketing, Referral networking, Social media
Tagged adviser, advisor, business, buy, contract, Employment, Freelancer, Manufacturing
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Why we need to take an outside view in business
I am in a reflective mood. I am coming to the end of an engagement helping a client; an engagement which should not be ending. This is not just because obviously an income stream will stop; I have other clients. … Continue reading
Posted in Business planning, management, marketing, productivity
Tagged business, contract, external, Fitness, help, independent, marketing, outside
1 Comment
More imagination in customer service
Having been frustrated with the lack of interest in new business exhibited by local event venues and hotels, I have to be fair and mention that one of them telephoned back after a week to say that they could meet my proposal for the amount per head for each of my breakfast group, but they would need to charge an extra amount (actually quite a lot) for our use of a room at their establishment. Quite why they thought this would be satisfactory when clearly I was looking for a particular budget, which they disregarded in adding the room cost, I just don’t know. Continue reading
Posted in Uncategorized
Tagged advertising, business, marketing, networking, open door, open mind, opportunity, Radio, recession
3 Comments
Why customer service is important even to those who are not customers yet
I am feeling a bit let down by the local commercial hospitality providers. The hotel told me they were closed for the week for refurbishment. It is a pity no one told me when I made what I thought was a booking, and it is a pity too that no one realised the error and telephoned me. All-in-all it was pretty poor customer service. Continue reading
Posted in Business planning, Customer relations, management, marketing, Referral networking
Tagged customer, hospitality, hotel, management, network, prospect, service
1 Comment
Why quality is important – lessons from BMW and Waitrose
We need to engage trusted and recommended people to support our businesses, and we need to be the best in our field at what we do. We need to be different from the rest, to have something special as far as our prospects are concerned so that they want to be our clients. We need to be the Waitrose experience, top quality products and services for which we can charge a decent amount have our clients or customers and clients come back to us again and again. Continue reading
Posted in Business planning, Customer relations, management, marketing
Tagged BMW, customer, false economy, Jim Connolly, marketing, quality, recession, sales, trust, Waitrose
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False economies and part-timers
Following on from my last piece, at Christmas those with jobs may well be off work for a week or so, and students are home for the holidays. They may have some time on their hands and be thinking about … Continue reading
Posted in Business planning, management, productivity
Tagged budget, false economy, finish, part-time, professional, project, student
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Practicing what we preach – seeing value over cost
When we are selling our product or service, what many of us aim to do is to persuade our customer or client of the value of our offering. That way we get a proper reward, and of course we have … Continue reading
Posted in Business planning, Customer relations, management, marketing, productivity
Tagged business, contract, cost, false economy, marketing, penny-pinching, purchasing, quality, value
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How the other half lives – an observation in management
One can quite understand how having fought through the melee of public transport, it is difficult to switch off inconsiderate attitudes. It is possible to get people to be more relaxed though, and that is by being friendly with our co-workers. Continue reading
Posted in management, productivity
Tagged aggression, Dale Carnegie, management, responsibility
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Quasi prospects, time-wasters and an experiment in human nature
This piece could have been in either of two blogs but I put it in my Taxing Times thread. Please feel free to visit!
Posted in Business planning, Customer relations, marketing
Tagged human nature, marketing, prospect, time waster
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