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Category Archives: Customer relations
Why we should not always take the easy way in business
If you are as lucky as I am, you will enjoy your work and running your own business. We have at least some control of our destiny even given the trials and tribulations of the economic downturn. However, I was … Continue reading
Posted in Business planning, Customer relations, management, marketing
Tagged Add new tag, client, customer, Get-rich-quick scheme, management, marketing, networking, planning, practical, responsibility
1 Comment
Managing our online reputation – a personal view
This is a popular subject for bloggers, and we know that our online reputation is important, but somehow human nature seems to mean that many of us are as casual about it as with our offline reputation. Most of us … Continue reading
Posted in Customer relations, Social media
Tagged business, due diligence, Facebook, Google, on-line, reputation, Social media, Twitter
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Why you should define your offering as a freelancer or consultant
In these challenging times with regard to the state of the economy there are a lot more people without full-time employment who find themselves looking for freelance work and who are seeking to offer one form or another of business … Continue reading
Posted in Business planning, Customer relations, management, marketing, Referral networking, Social media
Tagged adviser, advisor, business, buy, contract, Employment, Freelancer, Manufacturing
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Why customer service is important even to those who are not customers yet
I am feeling a bit let down by the local commercial hospitality providers. The hotel told me they were closed for the week for refurbishment. It is a pity no one told me when I made what I thought was a booking, and it is a pity too that no one realised the error and telephoned me. All-in-all it was pretty poor customer service. Continue reading
Posted in Business planning, Customer relations, management, marketing, Referral networking
Tagged customer, hospitality, hotel, management, network, prospect, service
1 Comment
Why quality is important – lessons from BMW and Waitrose
We need to engage trusted and recommended people to support our businesses, and we need to be the best in our field at what we do. We need to be different from the rest, to have something special as far as our prospects are concerned so that they want to be our clients. We need to be the Waitrose experience, top quality products and services for which we can charge a decent amount have our clients or customers and clients come back to us again and again. Continue reading
Posted in Business planning, Customer relations, management, marketing
Tagged BMW, customer, false economy, Jim Connolly, marketing, quality, recession, sales, trust, Waitrose
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Practicing what we preach – seeing value over cost
When we are selling our product or service, what many of us aim to do is to persuade our customer or client of the value of our offering. That way we get a proper reward, and of course we have … Continue reading
Posted in Business planning, Customer relations, management, marketing, productivity
Tagged business, contract, cost, false economy, marketing, penny-pinching, purchasing, quality, value
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Quasi prospects, time-wasters and an experiment in human nature
This piece could have been in either of two blogs but I put it in my Taxing Times thread. Please feel free to visit!
Posted in Business planning, Customer relations, marketing
Tagged human nature, marketing, prospect, time waster
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Why arrogance has no place in business
I have been reflecting recently about the danger of arrogance in our business lives. I think it can come to some people through complacency. They feel that they know what they are doing, they have been doing it a fair … Continue reading
Posted in Business planning, Customer relations, management
Tagged arrogance, bullies, bully, business, client, customer, experience, Fox, help, House, knowledge, respect, responsibility, sales, small business
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Why your brand and your USP are important
Have you ever been confused by a marketing message or an advertisement that seemed out of place with the product? I believe that when we market our business by whatever means, we need to keep our product or service clear and distinct. Continue reading
Posted in Business planning, Customer relations, marketing
Tagged advertising, brand, branding, clarity, distinction, marketing, planning, practical, product, prospect, service, usp
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How to get the best out of our employees and co-workers
Fortunately the small business owner is in a much better position to do something about these problems and to put matters right. It involves taking a friendly approach which might be alien to the big employers and their workforce representatives. Being nice to someone is certainly never harmful. Continue reading
Posted in Customer relations, management, productivity
Tagged adviser, advisor, business, employees, experience, friendly, industrial relations, productivity, recession, respect, responsibility, small business, SME, unions, workers
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